Social commerce platform Countr harnesses the power of authentic unsponsored recommendations through shoppable posts, enabling customers to showcase and monetize their styles, and purchase products directly from their feed.
Direct-to-consumer corrective cosmetics brand Stryx was developed specifically for men’s skin, taking stubble and skin texture into account. The dual working coverup stick and tinted moisturiser come in plain black packaging and are designed to be matte and imperceptible when applied. Stryx is leveraging its social media channels to start new conversations and educate male consumers on makeup application and more.
Whether through added services, resale marketplaces or showrooms, brands are increasingly recognizing the imperative to make a P2P Play in order to enhance their overall customer experience and create more meaningful, long-lasting relationships with consumers
Home furnishing retailer IKEA worked with advocacy organizations Milbat and Access Israel on the ThisAbles Project, which provided modifications that make its furniture more accessible to people with physical disabilities. The products were available in stores and even online, allowing users to 3D print them for free at home.
American hardware retailer Ace Hardware uses real-time analytics, such as customer and inventory tracking, allowing store managers to stock their stores more efficiently. It also uses a management platform, called Deputy, which uses customer data and purchase patterns to staff stores based on demand.
How home improvement retailers are expanding their in-store and online services to better meet the needs of today’s homeowners and residents
The HTC Exodus 1S is designed to work well with the blockchain, offering an easy way for users of Bitcoin and other cryptocurrencies
The well-intentioned startup oollee provides a subscription service that purifies water for customers, making clean water more accessible
Gillette TREO is a razor designed specifically to be used by someone else, making it much easier for caregivers to respond to seniors' needs
Plant People's CBD products are new for Brandless—they come labeled. But the partnership is helping both companies reach new audiences and bring sustainable wellness to all
Scoop had its heyday in the '90s, but Walmart is now bringing both the label and its designer back as an online-only, fashion-forward collection
BMW brings its cars home—literally—with a new strategy that pairs luxury sports cars with multi-million home listings in Toronto
The brand-new platform is designed to make it easier for men to take care of themselves, combining skincare and supplements with an educational blog
Author Macala Wright discusses how grocers are responding to shifting consumer shopping habits, and speaks to innovators in the category about embracing smaller formats, popups, local stock and community