Consumer Goods

Consumer Goods Target Expands Loyalty Program To Drive In-Store Traffic

The retailer's latest iteration of its loyalty program emphasizes 1% back for customers on their next trip and offers greater benefits

Automotive Amazon Program Encourages Employees To Develop Delivery Startups

The etailer is encouraging innovation from its own staff to help meet increasing consumer demand for speedy delivery

Health Interview: How DTC Sexual Wellness Brand Unbound Is De-Stigmatizing Female Pleasure

PSFK speaks to the co-founder and CEO of Unbound to learn more about female-driven sex tech innovation and using haptics to deliver the experiences female consumers want

Beauty Storefront Op-Ed: Five Ecommerce Brands Who Recently Launched Pop-Ups With Storefront

Storefront communications manager Arielle Crane on some of the most successful temporary retail spaces, from brands including Amazon and MM LaFleur

Retail Walmart Tests Employee Management Structure In Online-Offline Resource Shift

In an effort to compete with e-tailers like Amazon, Walmart is reducing the number of managers while enhancing the role's prestige as it shifts in-store and online resource allocation

Advertising Walmart Slated To Launch Shoppable Video Content

As more retailers marry content with commerce, the big box retailer plans to let viewers purchase products seen in its original programming through its Vudu streaming service

Food & Beverage Interview: How Frozen Food Startup Mosaic Is Disrupting The Category With A DTC Subscription Service

PSFK speaks to the founders of the digital-native brand that is working to fix frozen, realizing the potential of the category to offer today's health-conscious consumers convenient and quality options that compromise neither taste nor nutrition

Loyalty & Membership Interview: DTC Cannabis Brand Feals On Making CBD Approachable For All Consumers

PSFK speaks to one of Feals' co-founders to learn about how the brand diversifies itself in an increasingly crowded space by prioritizing approachability through consumer education and offering a live, human-staffed CBD hotline

Brand Activation & Immersion P&G's Female-Focused Docu-Style Films Aim To Reinvent Advertising

P&G is launching a Hulu-exculsive documentary-style series called "Queen Collective," promoting gender equality through film while merging content with advertising

Shopper Education & Assistance Purina Street Campaign Tests Dogs' Urine To Assess Health

The pet brand's 'Street Vet' campaign involves a one-of-a-kind billboard that runs tests on dogs' urine to promptly assess their health

Delivery & Logistics Magic Spoon Cereal Offers Grocery Store Shoppers Healthy DTC Alternative

The online-only brand is capitalizing on the current DTC-friendly retail climate, bypassing the supermarket aisle to sell its healthier version of a classic kids breakfast

Design Interview: Flamingo's DTC Personal Care Is The Harry's Shaving Experience For Women

General manager of the DTC and wholesale women's razor brand Flamingo explains how she applied experience at Harry's to fill a gap for quality yet affordable shaving among female consumers

Merchandising & Curation Walmart Debuts AI-Powered 'Store Of The Future' Concept

Called the 'Intelligent Retail Lab,' the 50,000 square-foot location serves as a testing ground for Walmart's latest tech innovations, like AI cameras that track inventory and interactive displays

Packaging & Product Engagement Gillette Delves Into Men's Luxury Shaving With Standalone Brand

The shaving name announces GilletteLabs, which will focus on creating more expensive luxury products like heated razors as DTC competitors offer lower-cost premium alternatives