Consumer Goods

Analysis Reimagining The Gaming World Through Flexible Streaming Platforms

Leading gaming brands like Microsoft are creating an easy-access environment with concepts like cross-platform play and cloud-based streaming

Consumer Goods DTC Apéritif Brand Haus Is Reinventing The Drinking Experience For Mindful Millennials

PSFK learns about the new, low-alcohol spirits brand catering to modern consumers who want a social and modern drinking experience without the negative side effects (and associations), and who value transparency as well as thoughtful design

Customer Experience Journey AI-Curated London Boutique Offers Shoppers Latest Fashion Trending On Social Media

Taking daily fashion trends and bringing them straight to the consumer, this store updates routinely according to real-time social media analyses

Brand Activation & Immersion Spider-Man Fans Can Scan Kellogg's Snacks To Unlock Exclusive Comics And Games

To build excitement for the upcoming Spider Man movie, the snack company is debuting digitally enabled boxes for products like Pop Tarts, Cheezits and more that let customers scan to unlock limited-edition content

Delivery & Logistics How An Eco-Friendly Toothpaste Tablet Is Disrupting The Oral Care Space

PSFK sits down with Lindsay McCormick, who founded the eco-friendly subscription dental hygiene brand Bite Toothpaste, for a look at why oral care left much to be desired—and how Bite is meeting new consumer demands for sustainable and non-toxic options

Food & Beverage 'Embarrassing' Plastic Bags Encourage Customers To Bring Their Own

To encourage sustainability, customers who forget reusable bags at the East West Market in Vancouver must use awkward plastic bags instead

Cafe & Restaurant Leading Food Names Like McDonald's Are Optimizing Ordering With AI Technology

From menus curated to individuals' dietary needs to offers that adjust in real time to trends and even weather patterns, here's how top food names like Sonic and THE.FIT are using AI to enable tailored food experiences

Fashion & Apparel Chanel Invests In Boston Silk Startup In Commitment To Sustainability

As the luxury brand continues its efforts to reduce environmental impact, it turns to the new U.S.-based startup Evolved By Nature, which manufactures real silk using an eco-friendly method with the potential to impact the retail, beauty and medical markets at scale

Grocery, Convenience & Supermarket Shoppers Can Pay With Their Face At Carrefour's Flash Concept Store

The French grocery retailer is testing facial recognition software that allows customers to pay with a facial scan—no register or bar codes required

Design PSFK Visits EastPack, The East Coast's Leading Packaging Convention

Packaging is undergoing a kind of revolution as consumer habits change, requiring more focus on the environment and on delivery—here's what we found at one of the world's largest packaging expos

Features Startup HATH Supplements Explains Why Proactive Use Is The Next Frontier For CBD

Moving the hemp-derived ingredient away from its alignment with weed culture as well as luxury, this just-launched brand offers products designed for high-functioning results for everyday consumers and encourages wellness through routine and care rather than just treating symptoms

Children Whiskas Pet Food's Interactive Voice Assistant Encourages Kids' Curiosity

The cat food brand released a cat-shaped device meant for children that asks questions instead of answering them, encouraging education in their everyday lives

Gen Z Interview: How Feminine Care Company Blume Is Changing The Conversation Around Periods

Swapping 'feminine hygiene' for 'self-care,' subscription service Blume works to de-stigmatize menstruation and sex-ed, positioning itself as a lifestyle partner for teens and providing trusted resources

Beauty Brazilian Cosmetics Brand Marshals AI To Develop Millennial-Friendly Fragrances

Forgoing traditional norms and instead turning to consumer data to design its latest perfumes, Boticário combines the best of AI with the human touch of a master perfumer

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