Consumer Goods

Retail Countr lets users showcase and monetize their styles through social feeds

Social commerce platform Countr harnesses the power of authentic unsponsored recommendations through shoppable posts, enabling customers to showcase and monetize their styles, and purchase products directly from their feed.

Beauty Stryx disrupts grooming with makeup products and packaging designed specifically for men

Direct-to-consumer corrective cosmetics brand Stryx was developed specifically for men’s skin, taking stubble and skin texture into account. The dual working coverup stick and tinted moisturiser come in plain black packaging and are designed to be matte and imperceptible when applied. Stryx is leveraging its social media channels to start new conversations and educate male consumers on makeup application and more.

Automotive Why Your Peer-To-Peer Play Will Determine Your Brand's Vitality In 2020 & Beyond

Whether through added services, resale marketplaces or showrooms, brands are increasingly recognizing the imperative to make a P2P Play in order to enhance their overall customer experience and create more meaningful, long-lasting relationships with consumers

Consumer Goods IKEA looks to advocacy organizations to provide modifications that make its furniture more accessible to consumers with disabilities

Home furnishing retailer IKEA worked with advocacy organizations Milbat and Access Israel on the ThisAbles Project, which provided modifications that make its furniture more accessible to people with physical disabilities. The products were available in stores and even online, allowing users to 3D print them for free at home.

Consumer Insights Ace Hardware implements real-time analytics for inventory tracking

American hardware retailer Ace Hardware uses real-time analytics, such as customer and inventory tracking, allowing store managers to stock their stores more efficiently. It also uses a management platform, called Deputy, which uses customer data and purchase patterns to staff stores based on demand.

Home PSFK Research Paper Launch: Enhancing The Home Improvement Shopper Experience

How​ home improvement retailers are expanding their in-store and online services to better meet the needs of today’s homeowners and residents

Banks, Insurance & Financial Services HTC's Latest Phone Is Catered Specifically To Cryptocurrency Users

The HTC Exodus 1S is designed to work well with the blockchain, offering an easy way for users of Bitcoin and other cryptocurrencies

Case Study This Startup Taps Into Cleaner Water And Eliminates Plastic Waste

The well-intentioned startup oollee provides a subscription service that purifies water for customers, making clean water more accessible

Baby Boomers Gillette Is Making Shaving More Inclusive With A Razor Meant For Caregivers

Gillette TREO is a razor designed specifically to be used by someone else, making it much easier for caregivers to respond to seniors' needs

Brand Activation & Immersion Meet The First Label Launching With The New Brandless Marketplace

Plant People's CBD products are new for Brandless—they come labeled. But the partnership is helping both companies reach new audiences and bring sustainable wellness to all

Design Why Walmart Is Relaunching A '90s Fashion Brand As Its Private Label

Scoop had its heyday in the '90s, but Walmart is now bringing both the label and its designer back as an online-only, fashion-forward collection

Innovation Luxury Homebuyers Can Now Test Drive BMWs At Open Houses

BMW brings its cars home—literally—with a new strategy that pairs luxury sports cars with multi-million home listings in Toronto

Interview ASYSTEM Is Out To Improve Men's Skincare, Nutrition And Editorial

The brand-new platform is designed to make it easier for men to take care of themselves, combining skincare and supplements with an educational blog

Analysis Op-Ed: How Grocery Stores Can Fight Falling Margins By Enhancing Convenience, Quality And Community

Author Macala Wright discusses how grocers are responding to shifting consumer shopping habits, and speaks to innovators in the category about embracing smaller formats, popups, local stock and community