Consumer Goods

Case Study This Startup Taps Into Cleaner Water And Eliminates Plastic Waste

The well-intentioned startup oollee provides a subscription service that purifies water for customers, making clean water more accessible

Baby Boomers Gillette Is Making Shaving More Inclusive With A Razor Meant For Caregivers

Gillette TREO is a razor designed specifically to be used by someone else, making it much easier for caregivers to respond to seniors' needs

Brand Activation & Immersion Meet The First Label Launching With The New Brandless Marketplace

Plant People's CBD products are new for Brandless—they come labeled. But the partnership is helping both companies reach new audiences and bring sustainable wellness to all

Consumer Goods Why Walmart Is Relaunching A '90s Fashion Brand As Its Private Label

Scoop had its heyday in the '90s, but Walmart is now bringing both the label and its designer back as an online-only, fashion-forward collection

Automotive Luxury Homebuyers Can Now Test Drive BMWs At Open Houses

BMW brings its cars home—literally—with a new strategy that pairs luxury sports cars with multi-million home listings in Toronto

Beauty ASYSTEM Is Out To Improve Men's Skincare, Nutrition And Editorial

The brand-new platform is designed to make it easier for men to take care of themselves, combining skincare and supplements with an educational blog

Banks, Insurance & Financial Services PSFK Research Paper Launch: Elevating Public Spaces Through Tech-Enabled Experiences

How brands are leveraging technologies to maximize visitors’ experiences in public spaces and reimagining city life for modern urbanites

Fashion & Apparel The Rotation Is An E-Rental Service Disrupting Men's Streetwear

PSFK interviews Zachary Podbela, the founder of The Rotation, to discuss the future of streetwear retail and the on-demand potential of subscription e-rental

Analysis How Tide And More Use Efficient Packaging To Curb Carbon Emissions

With innovative design that allows products to ship in smaller, compact containers, brands are helping to offset their environmental impacts

Design From Nestlé to Guinness, CPGers Are Rethinking Plastic-Free Packaging

A few key brands are ditching hard-to-recycle or single-use packaging in favor of materials like paper and metal to help consumers curb waste without forgoing their favorite food & bev

Food & Beverage PSFK Research Paper Launch: Fostering A Diverse And Inclusive Culture In The Workplace

How companies are championing diversity and inclusivity by rethinking the employee experience

Features Three Brands Helping Shoppers Avoid Single-Use Plastic

Consumers are saying no to single-use plastic, leading innovative brands from PepsiCo to Evian to design replenishment platforms that offer alternative ways to consume their products

Delivery & Logistics Op-Ed: How One Brand Is Solving eGrocery’s Four Biggest Challenges

MikMak's founder, Rachel Tipograph, dives into how the service is making online shopping much more effective for eGrocery sites and their customers

Innovation How Brands Like Nestlé Are Pursuing Sustainability Without Sacrificing Convenience

In a push for sustainability, brands are creating new materials with organic, biodegradable origins, preserving the convenience of disposable packaging while reducing end-of-life impact