Consumer Goods

Brand Activation & Immersion Nike Enters The Subscription Box Game With Service Aimed At Kids

Nike Adventure Club is the brand's first subscription box, and it's aiming to make finding shoes for kids much easier for parents who can't keep up with growing feet

Automotive Aston Martin Brings Its Brand Home With A Sleek Kitchen Line Launch

The luxury auto brand is engaging consumers in new markets with the Aston Martin V888 kitchen, which features similar flourishes to its cars

Analysis How Ford, Tide And Samsung Are Synching Their Brand Experiences With Consumers' Daily Lives

From Tide's laundry service app to Samsung's remotely accessed fridge cams, some of the most popular brands are activating with value-added services and functionalities that serve consumers during their busy days

Fashion & Apparel Retailers Like Nike Are Rethinking Fast Fashion With Sustainable Lines

Consumers want to feel like they're having a positive impact on the environment, so retailers are focusing on eco-friendly fashion made from sustainable materials

Advertising Expert Insight: How Birchbox's Inclusive Rebrand Helps It Connect With Purpose-Driven Consumers

The subscription box is making self-care more accepting with genderless categories that promote inclusivity and naturally attract consumers like Gen Zers who look for mission-driven brands

Children Kashi Collaborates With Teens To Create Cereal Gen Z Actually Likes

Rather than hypothesize on what kids would like, Kashi assembles a team of Gen Zers to produce a new food line that is appealing to younger consumers

Consumer Goods Krispy Kreme Unveils A New Interior Featuring A Build-Your-Own Doughnut Space

The brand of 82 years debuted a new location with an upgraded store experience, including customizable options and a revamped menu featuring doughnut ice cream sandwiches

Customer Experience Journey From Dating To Fashion, Top Brands Are Promoting Size And Gender Inclusivity

Top brands are striving to get rid of gender and size restrictions and create a more accepting and inclusive environment for consumers, expanding their options

Case Study Sneaker E-Marketplace GOAT Lets Consumers In China Purchase Via WeChat

The brand created its own app complete with WeChat integration to fit the needs of consumers in China who are increasingly interested in streetwear

Food & Beverage Bud Light Promises Free Beer To Aliens That Escape Area 51

No, there probably aren't any aliens in Area 51. Yes, Bud Light's most recent social media marketing stunt plays off that viral Facebook event

Delivery & Logistics From Nike To Amazon, Brands Are Upgrading Loyalty Programs With Personalized Perks

From delivery straight to cars to assistance with grocery shopping, here's how ecommerce companies are making their loyalty programs more useful for their shoppers

Entertainment Kellogg's Cereal Crunchers Can Color Their Box And Then View In AR

The food brand is aiming to drive engagement with its cereal by giving the coloring box of yesteryear a 2019 upgrade

Features This Pop-Up Lets Budget-Conscious Consumers Trade Their Clothes

The Comfort Swap Shop, a London pop-up run by Cosmopolitan, ELLE and laundry brand Comfort, focuses on issues of sustainability and accessibility in the fashion industry

Home How Retailers Like Lowe's Help Shoppers Discover Products With Mixed Reality

AR and VR are making the purchase process much easier for consumers, who can wear clothes and place furniture before buying to bolster their confidence