In partnership with Suzy, PSFK research reveals that tomorrow's consumers will expect increasingly personalized and localized offers and experiences that go beyond mere transactions
American hardware retailer Ace Hardware uses real-time analytics, such as customer and inventory tracking, allowing store managers to stock their stores more efficiently. It also uses a management platform, called Deputy, which uses customer data and purchase patterns to staff stores based on demand.
7FRESH, the premium offline supermarket owned by Chinese ecommerce company JD.com, uses data analytics to improve its inventory management, selecting the exact amount and assortment of SKUs for each location based on their unique needs, minimizing fresh produce waste. 7FRESH also leverages data to build consumer profiles, which they use to determine optimal store locations and layouts
PSFK founder Piers Fawkes dives into what life will look like a decade from now. First up: an introduction to the project through urban revitalization
In this show, PSFK researchers uncover the values, needs and behaviors of Gen Z consumers as well as offer actionable strategies for brands and retailers to best engage with this unique, purpose-driven cohort
Lazy, over-sensitive, tech-addicted? Gen Z claps back, setting the record straight for a better understanding of the next consumer class
In partnership with Suzy, PSFK research reveals that Gen Zers seek brands that match their purpose, highly rate open-mindedness and value self expression more than millennials
Author Macala Wright speaks to three successful meal subscription brands to identify consumer preferences and how to cater to them, breaking down tactics to drive engagement in a competitive landscape
Working in tandem with Suzy, our insights show that diners are increasingly embracing choice, flexibility and convenience...
In this show, PSFK researchers discuss case studies and best-in-class examples that illustrate how leading retailers are using shopper data to enable tailored and dynamic customer experiences
VP of style at Modsy discusses how the company's launch of its data-informed Minna Home collection aligns with the future of retail, merging data with design to enable tailored products and experiences