In this show, PSFK researchers uncover the values, needs and behaviors of Gen Z consumers as well as offer actionable strategies for brands and retailers to best engage with this unique, purpose-driven cohort
Lazy, over-sensitive, tech-addicted? Gen Z claps back, setting the record straight for a better understanding of the next consumer class
In partnership with Suzy, PSFK research reveals that Gen Zers seek brands that match their purpose, highly rate open-mindedness and value self expression more than millennials
Working in tandem with Suzy, our insights show that diners are increasingly embracing choice, flexibility and convenience...
In this show, PSFK researchers discuss case studies and best-in-class examples that illustrate how leading retailers are using shopper data to enable tailored and dynamic customer experiences
VP of style at Modsy discusses how the company's launch of its data-informed Minna Home collection aligns with the future of retail, merging data with design to enable tailored products and experiences
One of the worlds biggest sports teams is sharing data to help its fans get more out of the brand experience and receive the best customer service
Shopperception uses 3D sensors to capture aggregate shopping behavior and create a heat map of popular products.
If you’re looking for a creative job (or need to find help), we recommend that you check out PSFK’s job listings regularly. Here’s a new job at Ziba California, just listed on the service.
Gis.to is a new platform that aims to facilitate 'more knowledge in less time' by creating a marketplace for the summarization of valuable long-form content.
Music has always been a cultural arbiter, and is now also the basis for a psychological study indicating where our focus and values are evolving.