Shopper Education & Assistance

SHOWFIELDS' CEO explains why ecommerce and traditional retail are giving way to 'consumer commerce,' defining what this means for brands and the five key components he has identified from his next-generation brick-and-mortar store for retailers to employ

Jeremiah Hotel and Resort is enhancing its guests' stay with a digital concierge service, using instant messaging to let patrons order snacks, make appointments, request housekeeping and more from anywhere

From PSFK's Loyalty Debrief, here's how some of today's most innovative retailers are building centralized mobile platforms that provide personalized and superior assistance

Tech company Cisco is enhancing this year's golf event by adding a digital layer to the links, including course-wide wifi and access to scoring and exclusive experiences for attendees as they wander the grounds

KBS Golf Shafts is offering shoppers an experiential playground to trial clubs, featuring a putting green, high-end simulators, a lounge area with coffee and beer, and more

Spanning verticals from luxury and apparel to travel and cryptocurrency, today's most innovative retailers and services are fostering consumer engagement through messaging capabilities

The digital-native makeup brand known for minimalistic looks launched a Washington popup that looks to salespeople as rapport-building ambassadors to enable more personal experiences

Journey LIVE is a mobile app that lets subscribers tune into 15-minute instructor-led sessions through live audio and video content

Alyx provides blockchain tags in its apparel that detail their origin and authenticity, offering customers easy-to-access transparency

The e-tailer is bringing its Amazon Counter pickup points to European retailers, starting with grocery chain Fermopoint in Italy and Next in the U.K.

These four brands are reinventing traditional loyalty systems by going experience-first with multilayered, personalized and exclusive benefits programs

The functionality-focused brand allows dosage-controlled cannabis delivery, positioning itself for a wider audience of premium customers

The luxury auto brand's carbon calculator gives each Porsche driver a personalized donation rec to support climate-related projects that reduce CO2 emissions

The retailer's latest iteration of its loyalty program emphasizes 1% back for customers on their next trip and offers greater benefits