Shopper Education & Assistance

Case Study Burberry And Apple Team Up To Offer Tech-Enhanced Customer Service

R Message is a new feature on Burberry's app that allows VIP shoppers to chat directly with store associates, strengthening bonds and sales

Beauty Dublin Airport's Revamped T2 Beauty Hall Makes Shopping A Breeze For Travelers

With a buy ahead feature and a service that allows purchase pickup upon return, Dublin's T2 Beauty Hall is travel retail at its best

Interview Why Ecommerce Platform MASSE Launched An AMA Series With Its Brands' Founders

PSFK talks to Elizabeth Shaffer, co-founder of MASSE, to discuss her startup's approach to ecommerce driven by personal recs, and the value of a new AMA series featuring female founders

Design PSFK Retail Conference Preview: Zola's SVP of Ecommerce & Registry On Designing A Wedding Planning Experience For Today's Couples

Ahead of speaking at PSFK's Future of Retail Conference 2020, Maya Simon shares insights on building a holistic wedding planning experience based on feedback from today's couples, as well as serving as a lifestyle partner beyond the big day

Food & Beverage This Groundbreaking Startup Plans To Build A Garden In Every Back Yard

With a growing consumer interest in wellness, sustainability and coaching startups, Avalow is poised to become a major name in home gardening

Consumer Goods PSFK Research Paper Launch: Enhancing The Home Improvement Shopper Experience

How​ home improvement retailers are expanding their in-store and online services to better meet the needs of today’s homeowners and residents

Analysis These South Korean Food Concepts Are Revolutionizing The Restaurant Experience

From voice-activated robot baristas to interiors straight out of a comic book, these restaurants are changing the way people eat

Automotive Automakers Like Hyundai Are Reinvigorating The Showroom Experience

With onsite cafés and racetracks, these Seoul-based automotive makers invite their customers to take in the full brand experience, providing surprising and dynamic ways to learn and shop

Brand Activation & Immersion United Airlines Unveils A New App That Could End Jet Lag Forever

In a partnership with Timeshifter, United Airlines is stopping jet lag before it starts by helping users sleep and wake up on schedule

Banks, Insurance & Financial Services Ally Is Gamifying Financial Literacy With City-Sized AR Monopoly Boards

With the help of augmented reality and advice from Mr. Monopoly himself, Ally is providing its users with a fun and engaging way to learn

Features Seoul's Best Makeup Stores Are Immersive Playgrounds For Beauty Lovers

From beer-themed concept stores to indoor camping trailers, these makeup brands have turned Seoul into a must-visit beauty destination

Entertainment Space Stockholm Is A Seven-Story Hub Transforming The Face Of Esports

With 500 gaming stations and an 800-seat arena, plus studios, coworking and gyms, the just-announced Space will be esports' biggest stage yet

Fashion & Apparel Virtual Try-Ons Are Taking Over Fashion, Beauty and Lifestyle

Using state-of-the-art AR, VR and AI technology, brands like Walmart and Macy's are making the retail experience more personal and engaging

Cafe & Restaurant Customers Can Now Order From Brands Like Reebok Through Voice Assistants

With a simple command, customers can now order food, drinks and even clothing from brands that have added support from voice assistants