Shopper Education & Assistance

Analysis Op-Ed: The 5 C's For Brand Success In C-Commerce's Bright Future

SHOWFIELDS' CEO explains why ecommerce and traditional retail are giving way to 'consumer commerce,' defining what this means for brands and the five key components he has identified from his next-generation brick-and-mortar store for retailers to employ

Hotels, Hospitality & Travel Hotel & Resort Guests Can IM The E-Butler To Order Snacks To The Beach

Jeremiah Hotel and Resort is enhancing its guests' stay with a digital concierge service, using instant messaging to let patrons order snacks, make appointments, request housekeeping and more from anywhere

Automotive How Brands Like Nike Are Delivering A More Personalized Mobile Experience With Loyalty Apps

From PSFK's Loyalty Debrief, here's how some of today's most innovative retailers are building centralized mobile platforms that provide personalized and superior assistance

Entertainment U.S. Open Attendees Can Enjoy Course-Wide Wi-Fi And Digital Content

Tech company Cisco is enhancing this year's golf event by adding a digital layer to the links, including course-wide wifi and access to scoring and exclusive experiences for attendees as they wander the grounds

Fitness & Sport Golf Clubfitting Studio Offers Customers Hybrid Putting Green Lounge

KBS Golf Shafts is offering shoppers an experiential playground to trial clubs, featuring a putting green, high-end simulators, a lounge area with coffee and beer, and more

Brand Activation & Immersion How Leading Brands Like Jetblack Are Driving Engagement With Messaging Assistance

Spanning verticals from luxury and apparel to travel and cryptocurrency, today's most innovative retailers and services are fostering consumer engagement through messaging capabilities

Beauty Glossier Staffs Its Seattle Popup With "Offline Editors" To Bond With Customers

The digital-native makeup brand known for minimalistic looks launched a Washington popup that looks to salespeople as rapport-building ambassadors to enable more personal experiences

Health Meditation Platform Offers Members Remote Live-Stream Sessions

Journey LIVE is a mobile app that lets subscribers tune into 15-minute instructor-led sessions through live audio and video content

Fashion & Apparel Customers Can Scan Streetwear Brand's QR Labels For Supply Chain Info

Alyx provides blockchain tags in its apparel that detail their origin and authenticity, offering customers easy-to-access transparency

Post Purchase Service & Support Amazon Integrates Pick-Up Service Into European Retail Stores

The e-tailer is bringing its Amazon Counter pickup points to European retailers, starting with grocery chain Fermopoint in Italy and Next in the U.K.

Features How Brands Like Reebok Nurture Long-Term Consumer Relationships With VIP Access

These four brands are reinventing traditional loyalty systems by going experience-first with multilayered, personalized and exclusive benefits programs

Packaging & Product Engagement Cannabis Delivery System Omura Caters To Upscale Consumers

The functionality-focused brand allows dosage-controlled cannabis delivery, positioning itself for a wider audience of premium customers

Shopper Education & Assistance Porsche Personalizes Its Drivers' Carbon Footprint Reduction

The luxury auto brand's carbon calculator gives each Porsche driver a personalized donation rec to support climate-related projects that reduce CO2 emissions

Consumer Goods Target Expands Loyalty Program To Drive In-Store Traffic

The retailer's latest iteration of its loyalty program emphasizes 1% back for customers on their next trip and offers greater benefits