Shopper Education & Assistance
Latest Trend Reports
In our new book, author and PSFK founder Piers Fawkes presents a 10-step approach to strategic retail for a transforming landscape, breaking down the key points before, during and after sale to engage today's consumers and exploring best practices to do so
The brand-new platform is designed to make it easier for men to take care of themselves, combining skincare and supplements with an educational blog
In-step services grow the relationships between brands and consumers outside of the traditional store format, reaching shoppers wherever they go
Author Macala Wright discusses how grocers are responding to shifting consumer shopping habits, and speaks to innovators in the category about embracing smaller formats, popups, local stock and community
Leaving behind cash, these brands are taking payments to the next level with revolutionary methods to make charitable donations
The luxury spirits maker is inviting visitors to the Singapore airport to discover its brand in an immersive sensory activation
The automaker and the internet giant are working together to make an impact on the way people interact with their vehicles
Cosmetify is a comparison site that allows customers to digitally test products, shop the best deals and learn more about the items they buy
VD Pharm is a healthcare provider that will allow customers to monitor their health using in-store tech, then continue at home via personal alerts over two-week intervals
Switching career trajectories can be tough for women in the workforce, but these brands are implementing upskilling initiatives that allow that freedom
The iconic London department store has devoted its fourth floor to self-care, including services and activations from wellness brands
From Gucci to Google, companies are leveling the playing field by nurturing young talent from minority communities, providing them with educational opportunities and resources
Consumers are saying no to single-use plastic, leading innovative brands from PepsiCo to Evian to design replenishment platforms that offer alternative ways to consume their products
NYFW isn't the likeliest place for an automotive activation, but editorial giant Hearst challenged expectations with a free, one-day pop-up