Interview: How Genesis Uses Instagram To Reach The Next Generation Of Luxury Consumers
The luxury division of South Korean auto manufacturer Hyundai motor group is taking a direct new approach to reaching millennial car buyers, fostering engagement on social media as automotive consumers increasingly look to digital discovery
Latest Trend Reports
PSFK’s Future of Retail 2019 Conference will serve as the cornerstone event for New York Retail Innovation Week, an inclusive calendar of events in NYC this January that will provide a learning platform for executives working at retailers and brands.
Swirl Networks provides an indoor mobile marketing platform for retail enterprises. By leveraging Bluetooth Low Energy (BLE), WiFi, and GPS signals in brick and mortar stores, large-scale retailers and other merchants rely on Swirl to generate value for consumers shopping experiences.
In our latest webinar, PSFK President of Research & Strategy Scott Lachut and Strategist Conner Dial explore how innovative brands and retailers are eliminating time-consuming supply chain hierarchies, consolidating communication and inventory across channels and leveraging data-enabled technologies
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What’s New For Members
Every year, PSFK explores the most important topics in retail and the customer experience in our Future of Retail reports. On Jan. 16, 2019 join us for our Future of Retail 2019 Conference as we bring to life the findings from our latest FoR report and unpack the rise of the Direct-To-Consumer business and examine three key pillars that define this space along with case-studies from best-in-class DTC companies that include Nike, Target and Away.
RSVP - Jan 16The China Debrief examines three major players — Alibaba, JD and Tencent — highlighting their key innovations along the purchase path, in order to provide insight into the near-term future for CX innovations across the globe.
DownloadPSFK’s Future of Retail 2019 report unpacks the Direct-To-Consumer opportunity, covering enterprise-critical strategies around supply chain and technology infrastructure, store design and service, and CRM and loyalty systems.
DownloadThe PSFK Last-Mile Delivery Debrief provides in-depth research on new customer demands for delivery services, and key strategies all retailers can pursue to meet them, detailing how to implement everything from flexible product pickup to on-demand delivery wherever customers are.
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