Customer Experience Journey

Brand Activation & Immersion PSFK Book Launch: 'Retail Today' Presents 10 Steps To Strategizing The Customer Experience Journey

In our new book, author and PSFK founder Piers Fawkes presents a 10-step approach to strategic retail for a transforming landscape, breaking down the key points before, during and after sale to engage today's consumers and exploring best practices to do so

Analysis From Pinterest To Amazon, Retailers Are Improving Apparel Shopping Through AI Personalization

Taking data from customers' searches and body types, the following brands and services have incorporated AI into the recommendation process, catering to every apparel shopper both online and off

Automotive How Ford, Tide And Samsung Are Synching Their Brand Experiences With Consumers' Daily Lives

From Tide's laundry service app to Samsung's remotely accessed fridge cams, some of the most popular brands are activating with value-added services and functionalities that serve consumers during their busy days

Fashion & Apparel Retailers Like Nike Are Rethinking Fast Fashion With Sustainable Lines

Consumers want to feel like they're having a positive impact on the environment, so retailers are focusing on eco-friendly fashion made from sustainable materials

Consumer Goods Krispy Kreme Unveils A New Interior Featuring A Build-Your-Own Doughnut Space

The brand of 82 years debuted a new location with an upgraded store experience, including customizable options and a revamped menu featuring doughnut ice cream sandwiches

Customer Experience Journey Sonos' Synesthetic Exhibition Renders Musical Experience In Brilliant Light

The multi-sensory journey is designed to explore the human experience of music, from when it begins as a sound wave to when it creates emotional impact in our minds

Design Hotel Creates Unique Experience For Every Guest With Digital Lighting

Visual experience Cubic Sky aims to bring the ocean skyline inside a beachside hotel, featuring sunsets, clouds and even firework displays

Features How Brands Like Moona Help Customers Get A Good Night's Sleep Through AI

Tech-savvy brands are incorporating AI into home devices to adapt to consumer sleep habits and improve each night's rest

Advertising How Platforms Like VFiles Help Digital Creators Build A Following

Here are the innovative apps and services helping online creators build their unique brand, engaging a fanbase along the way

Retail Companies Like Walmart Are Using VR To Reimagine Employee Training

To bring real-world situations to life, workplaces are integrating virtual reality into training as a way to better prepare employees

Entertainment From Dating To Fashion, Top Brands Are Promoting Size And Gender Inclusivity

Top brands are striving to get rid of gender and size restrictions and create a more accepting and inclusive environment for consumers, expanding their options

Case Study Sneaker E-Marketplace GOAT Lets Consumers In China Purchase Via WeChat

The brand created its own app complete with WeChat integration to fit the needs of consumers in China who are increasingly interested in streetwear

Delivery & Logistics From Nike To Amazon, Brands Are Upgrading Loyalty Programs With Personalized Perks

From delivery straight to cars to assistance with grocery shopping, here's how ecommerce companies are making their loyalty programs more useful for their shoppers

Shopper Education & Assistance This Pop-Up Lets Budget-Conscious Consumers Trade Their Clothes

The Comfort Swap Shop, a London pop-up run by Cosmopolitan, ELLE and laundry brand Comfort, focuses on issues of sustainability and accessibility in the fashion industry