Supermarket chain Wegmans integrates smartphone app Aira into the shopping experience to act as the visually impaired consumer’s eyes. Using the device’s camera, the app connects to a live operator who can view the perspective of the shopper and help them navigate around the store to find the grocery items on their list.
Israeli supermarket Shufersal simplifies the grocery shopping experience for the visually impaired and blind customers through a smartphone app called RightHear. The app guides shoppers through the entrance, aisles and checkout with real-time voice descriptions of their surroundings. Through bluetooth beacon technology stationed around the grocer, it directs customers to the exact spot a product is positioned on the shelf.
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