Customer Experience Journey

Customer Experience Journey Wegmans connects blind shoppers with live operators through smartphone app to help them navigate

Supermarket chain Wegmans integrates smartphone app Aira into the shopping experience to act as the visually impaired consumer’s eyes. Using the device’s camera, the app connects to a live operator who can view the perspective of the shopper and help them navigate around the store to find the grocery items on their list.

Grocery, Convenience & Supermarket Shufersal's supermarket app connects visually impaired shoppers with real-time aid

Israeli supermarket Shufersal simplifies the grocery shopping experience for the visually impaired and blind customers through a smartphone app called RightHear. The app guides shoppers through the entrance, aisles and checkout with real-time voice descriptions of their surroundings. Through bluetooth beacon technology stationed around the grocer, it directs customers to the exact spot a product is positioned on the shelf.

Advertising Join PSFK For Our Annual New York Retail Innovation Week Festival In January 2020

Get immersed in our city-wide festival that showcases the most creative and progressive thinking around retail and consumer experience innovation

Automotive Audi Transformed One Of Its Cars Into A Unicorn For Halloween

The Qnicorn was originally a social media phenomenon, but Audi decided to bring it to life and drive it around Washington, D.C. for Halloween

Brand Activation & Immersion PSFK Book Launch: 'Retail Today' Presents 10 Steps To Strategizing The Customer Experience Journey

In our new book, author and PSFK founder Piers Fawkes presents a 10-step approach to strategic retail for a transforming landscape, breaking down the key points before, during and after sale to engage today's consumers and exploring best practices to do so

Analysis From Pinterest To Amazon, Retailers Are Improving Apparel Shopping Through AI Personalization

Taking data from customers' searches and body types, the following brands and services have incorporated AI into the recommendation process, catering to every apparel shopper both online and off

Consumer Goods How Ford, Tide And Samsung Are Synching Their Brand Experiences With Consumers' Daily Lives

From Tide's laundry service app to Samsung's remotely accessed fridge cams, some of the most popular brands are activating with value-added services and functionalities that serve consumers during their busy days

Fashion & Apparel Retailers Like Nike Are Rethinking Fast Fashion With Sustainable Lines

Consumers want to feel like they're having a positive impact on the environment, so retailers are focusing on eco-friendly fashion made from sustainable materials

Features Krispy Kreme Unveils A New Interior Featuring A Build-Your-Own Doughnut Space

The brand of 82 years debuted a new location with an upgraded store experience, including customizable options and a revamped menu featuring doughnut ice cream sandwiches

Entertainment Sonos' Synesthetic Exhibition Renders Musical Experience In Brilliant Light

The multi-sensory journey is designed to explore the human experience of music, from when it begins as a sound wave to when it creates emotional impact in our minds

Design Hotel Creates Unique Experience For Every Guest With Digital Lighting

Visual experience Cubic Sky aims to bring the ocean skyline inside a beachside hotel, featuring sunsets, clouds and even firework displays

Health How Brands Like Moona Help Customers Get A Good Night's Sleep Through AI

Tech-savvy brands are incorporating AI into home devices to adapt to consumer sleep habits and improve each night's rest

Gen Z How Platforms Like VFiles Help Digital Creators Build A Following

Here are the innovative apps and services helping online creators build their unique brand, engaging a fanbase along the way

Retail Companies Like Walmart Are Using VR To Reimagine Employee Training

To bring real-world situations to life, workplaces are integrating virtual reality into training as a way to better prepare employees