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Walmart Files VR Patent For At-Home Shopping, But How Do Consumers Feel?

The retailer is ramping up its push toward more tech-centric shopping with a 3D virtual showroom, but consumer uncertainty regarding the effectiveness of virtual reality tools remains

Event

Special event centereon winning strategies for DTC retail

January 16, 2019 | New York City
Video

Marketing expert Kenyatta Cheese says that active participation is critical in brand interaction with customers

August 22, 2018

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