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During a webinar on Wednesday, July 18 at 12pm EST, the PSFK research team will be presenting findings from our newest trends and innovation debrief, the Occasion-Based Marketing Debrief
Peter is the founder and CEO of Bug Labs, the developer of a suite of open-source software products to increase the productivity and functionality of connected devices. Bug Labs’ flagship product “freeboard™” is a cloud-based “Internet of Things” development platform that lets businesses easily incorporate new digital services to their connected products. Through Bug Labs’ services, businesses eliminate time spent testing and adjusting prototypes as further iterations are done with more useful user data. Peter is also a founding member of the growing open-source hardware movement that encourages the sharing of design specifications so that hardware can be recreated by others. Prior to starting Bug Labs, Peter founded and served as CEO of Antenna Software, which grew to become one of the largest mobile enterprise software companies in the U.S. Peter received his BA in economics from Brown University. Check out his exclusive interview with PSFK & HP/HP Matter here!
Bobby Jones, Chief Marketing Officer at Peace First and co-author of Good Is The New Cool, shares his guidelines for marketing to a new generation of socially conscious consumers