Wearable items like makeup and apparel can be tricky to buy online, which is why brands are implementing tools like virtual try-ons via mobile or augmented reality to help build consumer confidence in their purchases
Albert Technologies is an autonomous digital marketer. The artificial intelligence platform creates digital marketing campaigns for clients by converting data into insights and then projecting them across channels, devices, and formats.
The China Debrief examines three major players — Alibaba, JD and Tencent — highlighting their key innovations along the purchase path, in order to provide insight into the near-term future for CX innovations across the globe.
PSFK’s Future of Retail 2019 report unpacks the Direct-To-Consumer opportunity, covering enterprise-critical strategies around supply chain and technology infrastructure, store design and service, and CRM and loyalty systems.
The PSFK Last-Mile Delivery Debrief provides in-depth research on new customer demands for delivery services, and key strategies all retailers can pursue to meet them, detailing how to implement everything from flexible product pickup to on-demand delivery wherever customers are.