Post Purchase Service & Support

Food & Beverage Danone Caps Font Vella Water With App-Integrated, Reusable Hydration Tracker

The digitally integrated caps are designed to align with consumer values like sustainability and wellness, letting them reuse the top on any water bottle and linking with a hydration-tracking app

Banks, Insurance & Financial Services Revolut Offers Business Account Holders Free WeWork Space

Startup Revolut is partnering with Wework to give small businesses a boost, including complimentary hot-desk space at coworking locations across the U.K

Home Furniture Startup Pays Owners To Show Wares To Potential Customers

In a creative application of the sharing economy, Outer is solving for the challenge of furniture viewing before purchase by turning private residence into showrooms, letting potential customers see items in owners' homes

Advertising The Knot Partners With Spotify To Help Betrothed Discover Wedding Tracks

The wedding planner site is teaming up with the streaming service to help couples discover music for their celebration with a curated playlist, targeting the millennial marrying cohort

Automotive Coachella Guests Can Ship Their Festival Gear To A Local Amazon Locker

Highlighting the agility of its business and flexibility of its delivery options, the e-tailer will set up an array of its pickup lockers on the festival grounds to meet attendees' in-moment needs

Fashion & Apparel Interview: How The RealReal Leverages Circular Luxury Apparel For A Sustainable Future

Ahead of his appearance at Shoptalk, The RealReal's head of omni-channel, Michael Groffenberger, caught up with PSFK to share his insights on the future of luxury consignment, as well as how consumers are increasingly turning to more sustainable, economic and eco-friendly options

Beauty Ulta Rewards Loyalty Program Members With Salon Services

The beauty superstore moves to drive in-store engagement with loyalty rewards like makeup tutorials and hair treatments, building its rep as a one-stop beauty destination

Loyalty & Membership Lyft 'Green Mode' Lets Riders Choose Electric Vehicles

Lyft intends to align with consumer interest in sustainability while helping promote EV drivers with a feature that lets riders select an environmentally friendly vehicle

Packaging & Product Engagement Apparel E-Tailer Lets Shoppers Create Bespoke Clothing In Real Time

eShakti is enhancing the personalization of its online cx with a tool that lets customers alter neckline, sleeve and hem length in real time

Consumer Goods Consumers Can Check Their Purchase's Carbon Footprint On Their Phone

Startup Ecoingot's tech aims to help empower consumers to manage their own environmental impact, enabling transparency by putting product details like the greenhouse gas or carbon emission on a smartphone app

Hotels, Hospitality & Travel American Airlines Enhances Premium Travel Experience With Amenity Kits

Catering to the business and regular long-haul traveler, American's new in-flight kits add extra luxury to premium passenger classes

Post Purchase Service & Support IKEA Rental Program Heightens Sustainability And Convenience

The company is pursuing its eco-friendly and affordability goals with a trial rental service in Switzerland, letting customers return used furniture to be refurbished and leased

Luxury Lexus Targets Younger U.S. Drivers With Comprehensive Subscription Plan

To appeal to millennial consumers, the luxury automaker is rolling out a full-service subscription-based program across the U.S. that enables a streamlined yet flexible driving experience

Fitness & Sport Equinox Launches SoulCycle Of Treadmills In Response To Running Popularity

Equinox is parlaying the popularity of its cardio-focused Precision Run class into a dedicated gym in Manhattan's flatiron district, aiming to become the next SoulCycle within the category