In partnership with Suzy, PSFK research reveals that tomorrow's consumers will expect increasingly personalized and localized offers and experiences that go beyond mere transactions
Seven shifts tracked by PSFK reports that will continue to drive retail, CX and shopper experience innovation over the next decade.
Solution provider AxleHire tells PSFK why delivery is one of the few areas where retailers can truly differentiate—and how his end-to-end platform helps enable last-mile service to drive clients' success
Pizza chain Domino’s allows customers to have pizza delivered to a park, sports field, beach, pool or other outdoor location. When customers place an order online or via mobile app, nearby Domino’s Hotspots will pop up on a map, allowing them to select the most convenient location. Customers then receive directions to the Hotspot along with text message updates about their order, including the driver’s estimated arrival time, so they can meet the driver at the designated location. Domino’s currently has over 150,000 outdoor Hotspots throughout the US.
Get immersed in our city-wide festival that showcases the most creative and progressive thinking around retail and consumer experience innovation
As detailed in our Future Of Retail 2020 report, randomly selected festival goers were air-dropped a pair of Adidas kicks, granted that they wore them for the rest of the event
Prior to taking the stage at PSFK's Future of Retail 2020 Conference, Dave Cobban speaks about designing a service that adds value to consumers' everyday lives—and solves longstanding pain points within children's apparel retail
After a year of progress, inclusivity is poised to change the face of retail and beyond. Here's how the industry is implementing next-gen tech and innovation to enable diverse and flexible experiences that accommodate all
Australian retailer Harvey Norman became the world’s first retailer to launch the Microsoft Synchronized Shopping solution, an AI-powered retail software concept from technology company Microsoft that facilitates a seamless online and offline experience. Shoppers who visit the Harvey Norman website can access an AI-powered product advisor who guides them through a series of questions in order to assess their individual needs and recommend Microsoft laptops and other devices that best suit them. Once the shoppers have selected a short list of devices, the website creates a shopper pass that is stored in their Apple Wallet or Google Pay app on their mobile device, which uses geo-location to push a phone notification once they enter the store, guiding them to the location of the PC models that were recommended by the online advisor.
Ghost kitchen restaurant KitchenAF debuts a comfort food menu for consumers to pick up or order via delivery. The non-traditional restaurant format is distributed through UberEats and DoorDash, though to locate the menu food enthusiasts must search BurgerAF, PastaAF or SweetAF. To skip the delivery fee, one can also drive up to the pickup window to receive their food.
Shoewear brand Nike has created a subscription service for children’s shoes, making it easy for parents to get new shoes as their children grow out of them. Members pay a flat monthly fee and can choose to receive new shoes on a monthly, bimonthly or quarterly basis, with the option to skip months or swap sneakers if they don’t fit or if their child doesn’t like them. The online site makes it easy for kids to select the style of shoe they want, from performance shoes for sporting activities to casual lifestyle styles for everyday wear. In order to make the unboxing experience more fun, Nike customizes each box with the child’s name and includes stickers and booklets with ideas for outdoor activities.
TerraCycle Loop is a service that makes it simple and convenient for consumers to use refillable versions of common household products, ensuring they never run out of their favorite products while eliminating the need for single-use, disposable packaging. Shoppers can visit the Loop online store and select their desired products from participating CPG companies such as PepsiCo, Nestlé and Unilever, which are delivered to their home. After the products are used, UPS will pick up the empty containers and deliver the replacement order.
PSFK's Future Of Retail 2020: Retail As Personal Utility report provides a strategic roadmap for brands and retailers to deliver hyper-personalized service that meets the unique needs of every customer in a post-experiential era
Toy company LEGO’s Replay program provides free return shipping labels for customers to donate their unused toy bricks to children in need. After being returned, the pieces are sorted and cleaned, then sent to classrooms in need. Replay boosts LEGO’s sustainability while contributing to charity, all without asking too much of the customer.