Demographics

Banks, Insurance & Financial Services Interview: How 167-Year-Old Money Exchange Western Union Keeps Evolving For New Generations

PSFK speaks to Mike Hafer, SVP, Marketing and Field Execution, North America for Western Union about how his company is building a future-proof, multigenerational strategy

Advertising Gas Stations Scan Customers’ Faces To Deliver More Effective Ads

New “OptimEyes” system will be launched in UK gas stations, with built-in cameras that identify customer demographics such as gender and age.

Innovation An Infographic Study Of The Adult Film Industry [Pics]

Using averages of porn actors profiles as data, Jon Millward created infographics that give an overview of trends in the adult film industry.

Technology Smartphone Visualizations Of Neighborhood Social Data

The Sitegeist app displays statistics, like political affiliation and average age, in easy-to-read infographics.

Gaming & Play Hour-By-Hour Breakdown Of Media Consumption By Generation [Infographic]

A 2011 content consumption infographic profiles overall use in 2011 by medium, generation, and time of day.

Work This Week In Brand Strategy & Advertising

PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.

Design Lessons from the Netflix Prize

Netflix recently awarded their $1 million prize to a seven person group of statisticians and computer scientists for improving the accuracy of customer movie recommendations by ten percent.

Robotic Calisthenics

Taizo is a robot built by the National Institute of Advanced Industrial Science and Technology in Japan, designed specifically to lead the elderly in exercise.

Home The Millenials

The New York Times gave an account of the Millenials at the weekend (people born between 1980 and 2000). The article highlights the concepts of collaboration, automatic multi-tasking, creativity and...

Advertising Mall Demographics

Written with humor in mind, 'Food Court Druids, Cherohonkees, and Other Creatures Unique to the Republic' actually provides wry alternatives to classification of socio-demographic groups in the US.