Design

Using QR codes that activate everything from mobile games to Spotify playlists, innovative CPG brands are further educating and engaging shoppers with tech-enhanced packaging

The way we approach the great outdoors hasn't changed in a long time. Now, Nichole Powell is modernizing the industry with a DTC startup that speaks to an 'outdoors-ish' audience and validates smaller moments like those from one's own backyard

The world's most innovative brands are creatively employing technologies like AI and facial recognition to drive sales and customer satisfaction along every step of the supply chain

The Nike Swoosh is one of the most iconic logos of all time. Now, Foot Locker is teaming up with the brand to celebrate the Swoosh with three separate, limited-edition styles of sneakers as part of a larger digital campaign

With new tech tools that allow better online listening, retailers like Tommy Hilfiger and Shinola can ensure their products resonate with shoppers

Custom clothing has never been quite so easy, thanks to services and technology that allow online shoppers to create their own unique pieces with just a few clicks

The brand's new SoHo space continues to evolve the face of brick-and-mortar retail, placing an emphasis on genuine connection and a cohesive design

'All That' fans of all ages can pose for pictures and order a Good Burger (complete with secret sauce) at the L.A. pop-up, which celebrates the show's reboot

The luxury auto brand is engaging consumers in new markets with the Aston Martin V888 kitchen, which features similar flourishes to its cars

PSFK chats with a co-founder of Sift, a news app experience that aims to inform younger readers without adding to their stress, helping them contextualize, navigate and digest current events calmly and thoughtfully as well as curb disengagement

The Custom Movement, a startup sneaker marketplace, allows artists to sell customized shoes, which are categorized by brand and size for easy shopping

The highly Instagrammable pop-up is meant for taking pictures, but a winning mix of wine, staff and social interactions become its draw

In an effort to familiarize more consumers with augmented reality and generate community around its stores, the brand unveiled new digital art installations in six cities worldwide