Design

Brand Activation & Immersion Kraken Rum Invites Guests To Dine Inside A Caribbean Storm

The alcohol maker is bringing its brand history to life with a London restaurant that features pouring rain and simulated thunder

Case Study London Exhibition Asks Visitors To Consider Their Impact on Climate

Almost 40 of Olafur Eliasson's works have been gathered in his latest exhibition, allowing guests to interact with recreated environments

Advertising Expert Insight: How To Design A Resale Marketplace For The Luxury Consumers

Digital experience designer Leja Kress of Sweden Unlimited explains her team's approach to creating the Watchbox experience—a platform for reselling high-quality watches

Analysis DTC Apéritif Brand Haus Is Reinventing The Drinking Experience For Mindful Millennials

PSFK learns about the new, low-alcohol spirits brand catering to modern consumers who want a social and modern drinking experience without the negative side effects (and associations), and who value transparency as well as thoughtful design

Cafe & Restaurant For Their New Restaurant, Owners Re-Open Childhood Haunt

New eatery recreates eccentric style of an original restaurant that was originally 1,200 miles away

Design The Active Lifestyle Hubs Bringing Health And Wellness To A Growing Mid-Atlantic Region

As D.C and Philadelphia emerge as leaders in retail innovation, these wellness-based spots are a must-see for locals and tourists alike

Features How The Philly & DC Food Scenes Are Driving Trends

Food service brands from the mid-East Coast of the U.S. are serving up new store formats and experiences that delight customers with exceptional service and unique opportunities

Fashion & Apparel How Stores Like Macy's Are Using Immersive Spaces To Educate Shoppers

To bring their brand to live in memorable ways that resonate with consumers, big box retailers and startups alike are turning to live experiences like hands-on demos and workshops to help customers discover organically

Food & Beverage How Fast Food Chains Like Taco Bell Are Elevating The Dine-In Experience

Cheaper food no longer means a sub-par dine-in experience—these three brands are elevating fast dining with great design, exclusive menus and thoughtful choices

Beauty Beauty Innovators Like YSL Are Engaging Consumers With Unique Physical Activations

Skincare and cosmetic retailers are transporting customers out of the traditional store layout and upgrading to limited 50s diner-inspired stores, library-themed salons, desert popups and more

Grocery, Convenience & Supermarket Rogers Market Reimagines The Gas Station With Made-To-Order Food And Bold Design

The first-ever location of the Florida convenience chain is elevating the gas pump convenience experience with freshly prepared food and a rubber duck theme

Automotive PSFK Research Paper Launch: Storytelling Within The Physical Channel

In a digital age, leading retailers are rethinking the physical channel, driving engagement through immersive and interactive shopping journeys that give shoppers a reason to make the trip

Hotels, Hospitality & Travel Could Parking Garages Be On-Demand Retail's Brick-And-Mortar Future?

REEF asks consumers to forget the parking lots of the past and instead invites communities and businesses to connect in multi-use centers that include restaurants and other aspects of the sharing economy

Retail Drunk Elephant's SoHo Popup Is A Playground For Beauty Lovers

The House of Drunk popup lasted only a week and was the skincare brand's first U.S. store, drawing in thousands of customers with popular products and colorful, Instagram-ready design

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