To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.
Ideas We Are Tracking
Micki Krimmel
Internet, Advertising, Media & Publishing, Retail, Technology, Work & Business
What’s new for members
Our research papers are developed in response to specific member questions across a range of topics and industries
DownloadWe are proud to announce the date for our 2018 flagship conference - May 18th in New York City
Get your ticketsPSFK’s Advertising Playbook is a strategy toolkit for brands to successfully produce the most vital component in today’s digitally-saturated marketplace: experience marketing.
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