Design Automotive Asia

Automotive Future Ford Vehicles Could Be Designed In Virtual Reality

The automaker's use of Gravity Sketch VR design is poised to revolutionize the process, enabling designers to not only sketch in 3D but also place themselves inside of the vehicle, enabling more life-like and faster-to-market creation

Design How Automotive Groups Are Designing For Ridesharing

Transportation companies, particularly auto makers, are creating products and services specifically for vehicle sharing as the end of car ownership looms on the horizon

Automotive Volvo-Google Sync May Kickstart In-Car Services Revolution

Thousands of automotive apps may emerge after new partnership agreed

Brand Activation & Immersion How Gallery-Style Store Design Elevates The Brand Experience

Physical retail spaces take cues from the art gallery for layouts that encourage shoppers to explore and interact with products at their own pace

Wellness Retreat Helps Business Professionals Learn To Be Creative Again

PSFK speaks to Will Travis, CEO of Elevation Barn, to understand a new experience that helps professionals love what they do by encouraging trust, building confidence and uniting people with their purpose

Design Vespa Hack Points To How Auto Makers Could Redesign Classics

Design sensation could provide clues to how legacy brands could reimagine their back catalog

Retail How Brands Are Upping Their Game Using Olfactory Immersion

Scents are the latest addition to products and services from companies ranging from Cartier to Vaqso, as brands from many different industries aim to enhance the consumer experience

Entertainment Volvo Concept Calms With Scent, Audio & In-Car Projection

The automaker's concept car offered an immersive experience in the interior of its new sedan, aiming to provide guests respite from the hectic Beijing environment while showcasing the brand's potential

Health Vibrations Help The Blind Sense Scenery Outside Car Windows

Ford developed experimental technology to improve the mobility experience for the visually impaired

Cafe & Restaurant Mini's Shared Living Concept Proposes Residential Co-Creation

Branded exhibition explores possibilities for urban housing, suggesting that developers and city dwellers work together on designing subdivided and communal spaces

Luxury Mercedes Differentiates In China With In-Car Tea Pot

A new car from Mercedes' Maybach division is designed for wealthy consumers in China, where EVs are favored

Delivery & Logistics Video: Solving The Unaddressable

what3words allows delivery and connected services to reach everyone on Earth

Advertising KFC Replaces Fire With Fried Chicken In Ingenious Print Ads

KFC's ad campaign for spicy fried chicken is turning heads with a simple but clever visual trick

Advertising An Extra Safe Bike Promotes Toyota's New Safety Features

Toyota dealers incorporated new safety technology, like distance detectors and a color alert system, into a bicycle to advertise the Camry's features