Design Automotive Asia

Automotive In Denmark, A New Gas Station Design Promotes Wellness And Clean Air

The COBE station recharges an electric car in only 15 minutes while providing drivers with a clean and calm atmosphere, a far cry from conventional gas stations

Beauty PSFK Research Paper Launch: Storytelling Within The Physical Channel

In a digital age, leading retailers are rethinking the physical channel, driving engagement through immersive and interactive shopping journeys that give shoppers a reason to make the trip

Analysis Could Parking Garages Be On-Demand Retail's Brick-And-Mortar Future?

REEF asks consumers to forget the parking lots of the past and instead invites communities and businesses to connect in multi-use centers that include restaurants and other aspects of the sharing economy

Fashion & Apparel Japanese Designer Yuima Nakazato Enables On-Demand Couture

The high-fashion house is partnering with a technology company to integrate "fashion on demand" software into a soon-to-launch store, enabling clothing customization in minutes

Advertising BMW's Art Journey Sends Artist On Global Trek To Study The Heavens

The auto brand's cultural engagement that supports today's most promising artists is sending winner Zac Langdon-Pole around the world to study how ancient peoples mapped the stars, ending in an Art Basel presentation

Design Future Ford Vehicles Could Be Designed In Virtual Reality

The automaker's use of Gravity Sketch VR design is poised to revolutionize the process, enabling designers to not only sketch in 3D but also place themselves inside of the vehicle, enabling more life-like and faster-to-market creation

Brand Activation & Immersion PSFK Tracker Shows How Purposeful Brands Won 2018 And Will Play 2019

Consumer sentiment analysis shows purpose-driven brands creating positive impact are seen as most innovative, by using their platforms to harness the power of global perspective through their local strategies

Advertising AR Lets Viewers Explore BMW In One Of David Bowie's Iconic Looks

The interactive advertisement ties in with the Brooklyn Museum's exhibit on Bowie's visual legacy and New York Times editorial content

Loyalty & Membership How Automotive Groups Are Designing For Ridesharing

Transportation companies, particularly auto makers, are creating products and services specifically for vehicle sharing as the end of car ownership looms on the horizon

Banks, Insurance & Financial Services How Immersive Education Is Enhancing Banking Services

From augmented reality games to virtual reality mobile applications, financial institutions the world over are increasingly implementing engaging and interactive technologies to equip customers with the knowledge to understand their finances

Automotive Volvo-Google Sync May Kickstart In-Car Services Revolution

Thousands of automotive apps may emerge after new partnership agreed

Retail How Gallery-Style Store Design Elevates The Brand Experience

Physical retail spaces take cues from the art gallery for layouts that encourage shoppers to explore and interact with products at their own pace

Interview Retreat Helps Business Professionals Learn To Be Creative Again

PSFK speaks to Will Travis, CEO of Elevation Barn, to understand a new experience that helps professionals love what they do by encouraging trust, building confidence and uniting people with their purpose

Design Vespa Hack Points To How Auto Makers Could Redesign Classics

Design sensation could provide clues to how legacy brands could reimagine their back catalog

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