Design Automotive Europe

Advertising BMW's Art Journey Sends Artist On Global Trek To Study The Heavens

The auto brand's cultural engagement that supports today's most promising artists is sending winner Zac Langdon-Pole around the world to study how ancient peoples mapped the stars, ending in an Art Basel presentation

Automotive Future Ford Vehicles Could Be Designed In Virtual Reality

The automaker's use of Gravity Sketch VR design is poised to revolutionize the process, enabling designers to not only sketch in 3D but also place themselves inside of the vehicle, enabling more life-like and faster-to-market creation

Design Digital Platform Brings The Sharing Economy Ethos To Interior Design World

A London-based home-decor sharing platform is enabling consumers to rapidly refurbish their homes, and is poised to change the dynamics of the interiors industry by embracing the sharing economy concept

Grocery, Convenience & Supermarket Harrods Drives Around London Tastemakers As They Explore Its Cultural Legacy

The web series is a part of a greater effort to emphasize the evolving experiential elements of shopping at the department store

Loyalty & Membership How Automotive Groups Are Designing For Ridesharing

Transportation companies, particularly auto makers, are creating products and services specifically for vehicle sharing as the end of car ownership looms on the horizon

Hotels, Hospitality & Travel This Truck Hotel Offers Travelers Flexibility Of Destination

The Truck Surf Hotel gives travelers the opportunity to explore uncrowded surf spots, natural parks and mountains, as well as immerse themselves in different cultures

Automotive Volvo-Google Sync May Kickstart In-Car Services Revolution

Thousands of automotive apps may emerge after new partnership agreed

Hotels, Hospitality & Travel Carbon-Neutral Modular Hotel Can Move Between Remote Locations

The Tetra Hotel is a new take on travel lodgings, featuring a flexible, futuristic and eco-friendly design of move-able concrete pods

Wellness Retreat Helps Business Professionals Learn To Be Creative Again

PSFK speaks to Will Travis, CEO of Elevation Barn, to understand a new experience that helps professionals love what they do by encouraging trust, building confidence and uniting people with their purpose

Advertising MINI Campaign Helps Drivers And Walkers Get Around Berlin Faster

The British auto dealer invented a creative campaign around Germany's capital city to promote the MINI's new real-time traffic feature

Design Vespa Hack Points To How Auto Makers Could Redesign Classics

Design sensation could provide clues to how legacy brands could reimagine their back catalog

Retail How Brands Are Upping Their Game Using Olfactory Immersion

Scents are the latest addition to products and services from companies ranging from Cartier to Vaqso, as brands from many different industries aim to enhance the consumer experience

Brand Activation & Immersion Volvo Concept Calms With Scent, Audio & In-Car Projection

The automaker's concept car offered an immersive experience in the interior of its new sedan, aiming to provide guests respite from the hectic Beijing environment while showcasing the brand's potential

Health Vibrations Help The Blind Sense Scenery Outside Car Windows

Ford developed experimental technology to improve the mobility experience for the visually impaired