Design Automotive


Every year, PSFK explores the most important topics in retail and the customer experience. For 2019, our annual event will unpack the rise of the Direct-To-Consumer business and examine three key pillars that define this space.

January 16, 2019 | New York City

In our latest webinar, PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling reveal how brands and retailers can incorporate a range of health and wellness-related offerings to meet growing consumer demand

September 24, 2018

Ideas We Are Tracking

E-commerce platform for used cars Vroom gets a rebrand in attempt to entice millennials
Uber gets a rebrand, with new, less masculine font designed to evoke safety and accessibility
Vietnamese automaker debuts its first “crowd-sourced” car designs
Low-data Uber app is geared for slow networks in developing countries
Ambulance redesign based on modern approach to connected medicine
Winnebago unveils electric RV motorhome, but it’s not for camping
Tesla model Y coming in early 2020 as a “manufacturing revolution”
All DS models to be electrified from 2025
Future GM vehicles to be lighter thanks to 3D printing and new design technology
Smart tire reduces air pollution
An individually adaptable desk is trying to make workplaces more personalized
IBM’s Watson Assistant lets any company build Alexa-like voice interfaces
Inside Adidas’ Instagram celebrity status
What will health care look like once smart speakers are everywhere

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about the PSFK Creative Intelligence Platform

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