Design Automotive USA

Advertising BMW's Art Journey Sends Artist On Global Trek To Study The Heavens

The auto brand's cultural engagement that supports today's most promising artists is sending winner Zac Langdon-Pole around the world to study how ancient peoples mapped the stars, ending in an Art Basel presentation

Automotive Future Ford Vehicles Could Be Designed In Virtual Reality

The automaker's use of Gravity Sketch VR design is poised to revolutionize the process, enabling designers to not only sketch in 3D but also place themselves inside of the vehicle, enabling more life-like and faster-to-market creation

Design 6 Key Takeaways From PSFK's CXI 2018 Conference

Speakers at PSFK's conference on May 18 left the audience with food for thought, motivating listeners to shake up their own industries with pivotal insights on the consumer experience

Loyalty & Membership How Automotive Groups Are Designing For Ridesharing

Transportation companies, particularly auto makers, are creating products and services specifically for vehicle sharing as the end of car ownership looms on the horizon

Automotive Volvo-Google Sync May Kickstart In-Car Services Revolution

Thousands of automotive apps may emerge after new partnership agreed

Brand Activation & Immersion Lexus Experience Hub Combines Dining, Retail And Art

The luxury auto brand's new NYC space will serve as a cultural watering hole for creatives while boosting brand image

Technology Interview: Why We Need Less Tech, Smarter People

Cyborg anthropologist Amber Case makes an argument for better, quieter design

Fashion & Apparel Bonobos Uses 172 Models To Reflect Inclusive, Multi-Fit Fashion

The men's fashion brand is aiming to represent every age, background and body type in its imagery

Wellness Retreat Helps Business Professionals Learn To Be Creative Again

PSFK speaks to Will Travis, CEO of Elevation Barn, to understand a new experience that helps professionals love what they do by encouraging trust, building confidence and uniting people with their purpose

Food & Beverage Sweetgreen Gave A Local Market A Sustainable Makeover

The LA-based chain teamed up with the owner of Hank's Mini Market to provide healthier food options to local residents, using its resources to boost small business instead of pushing it out

Op-Ed Op-Ed: AR Is Turning The World Into A Playground For Creative Brands

Tool of North America creative director Clay Weishaar explores how brands can use the tech to enhance physical experiences in retail, travel, education and more

Design Vespa Hack Points To How Auto Makers Could Redesign Classics

Design sensation could provide clues to how legacy brands could reimagine their back catalog

Retail How Brands Are Upping Their Game Using Olfactory Immersion

Scents are the latest addition to products and services from companies ranging from Cartier to Vaqso, as brands from many different industries aim to enhance the consumer experience

Hotels, Hospitality & Travel Battery-Powered Planes Could Transform Regional Travel

All-electric commercial planes are getting close to a reality, and could transport passengers on short journeys for a fraction of the cost