Design Beauty Cities

Analysis Interview: Flamingo's DTC Personal Care Is The Harry's Shaving Experience For Women

General manager of the DTC and wholesale women's razor brand Flamingo explains how she applied experience at Harry's to fill a gap for quality yet affordable shaving among female consumers

Beauty Macy's 'STORY' Concept Offers A Narrative-Driven Store Experience

The department store is launching a store exhibit that brings the concept of editorial curation to life, featuring a rotating set of merchandise centered around a chosen theme and live events

Design Op-Ed: Empowering The Consumer By Letting Store Shoppers Choose Their Own Journey

Jessica Lehmann, strategy director for retail consultancy FITCH, on the advantage of giving the consumer freedom over their own store shopping experience

Packaging & Product Engagement Handheld Mirror 3D-Prints Makeup Onto Consumers' Faces

The high-tech beauty device allows for on-demand application of professional-quality makeup, letting consumers recreate looks they see on online influencers and more

Brand Activation & Immersion Op-Ed: PSFK Visits The Retail Development At New York’s Hudson Yards

New York's newest luxury lifestyle development succeeds as a mall, but is that enough for it to be successful?

Features How Retailers Like Foot Locker Delight Shoppers With Interactive Brand Playgrounds

These seven leading brands have designed their physical stores to provide immersive shopping environments that engage shoppers at every touchpoint

Food & Beverage Benefit Popup Visitors Can Test Winged Eyeliner With A Side Of Chicken Wings

Targeted at foodies and makeup junkies alike, the cosmetics retailer is partnering with Mother Clucker to serve up edible wings alongside eyeliner tutorials debuting its new product

Advertising Harrods Drives Around London Tastemakers As They Explore Its Cultural Legacy

The web series is a part of a greater effort to emphasize the evolving experiential elements of shopping at the department store

Delivery & Logistics Whole Foods Encourages Shoppers To Hang Around At New Home Emporium

At "Plant & Plate," shoppers can purchase home decor, beauty and bath and garden items, and marks the grocery retailer's latest venture into experiential retail

Cafe & Restaurant Retail Column: Conference Failures And Curation Wins

Retail columnist Winston Wright critiques the GlobalShop conference and highlights his favorite instances of retail curation

Op-Ed Op-Ed: Focusing Trends For Bigger Ideas

Macro trends are so broad that they are difficult to action against, but specific angles can truly differentiate a business, says PSFK founder Piers Fawkes

Technology This Small Device Promises Spa Treatment In A Handheld Package

Swedish brand Foreo is introducing the world's first "smart mask" to the beauty market

Loyalty & Membership The Inclusive Monuments To Reinvigorate America

After a year of questioning the figures and causes honored by statues across the U.S., artists and foundations are choosing to change the conversation

Retail Texas Nail Salon's Interior Boasts A Retro Modern Design

Content Architecture designed Paloma nail salon in Houston with natural colors and a clean aesthetic