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How Brands Are Upping Their Game Using Olfactory Immersion

Scents are the latest addition to products and services from companies ranging from Cartier to Vaqso, as brands from many different industries aim to enhance the consumer experience

Event

During a webinar on Friday, June 22 at 12pm EST, the PSFK research team will be presenting findings from our newest trends and innovation debrief, the Shopper Marketing Debrief

June 22, 2018
Expert

Philippe Ostiguy is a strategist at 2x4, where he works on projects for renowned fashion, lifestyle and entertainment clients. Ostiguy has a Master's Degree in Branding from the School of Visual Arts.

Video

Colin Beavan, author of No Impact Man and How To Be Alive, divulges the one thing that the majority of happy, successful people have in common

September 27, 2017

Ideas We Are Tracking

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