Design Beauty Consumer Goods

Beauty Storefront Op-Ed: Five Ecommerce Brands Who Recently Launched Pop-Ups With Storefront

Storefront communications manager Arielle Crane on some of the most successful temporary retail spaces, from brands including Amazon and MM LaFleur

Analysis Interview: Flamingo's DTC Personal Care Is The Harry's Shaving Experience For Women

General manager of the DTC and wholesale women's razor brand Flamingo explains how she applied experience at Harry's to fill a gap for quality yet affordable shaving among female consumers

Consumer Goods P&G Launches Walmart-Exclusive Razor Brand For Millennial Women

Joy Shave razors are sold exclusively at Walmart stores and on its website, accompanied by a campaign targeting younger, busy women to compete with DTC brands

Brand Activation & Immersion How Brands Like Estée Lauder Spark Innovation With 'Intrapreneurship'

From PSFK's Accelerating Innovation In Retail report, here's how four brands and retailers are doubling down on innovation efforts by empowering employees to share new and creative ideas

Fashion & Apparel Costa Cruises Curates Luxury Onboard Retail For Chinese Travelers

The luxury cruise liner created a retail experience aimed at its Chinese customers who are looking for high-end goods, featuring Bulgari, Salvatore Ferragamo and more

Design Benefit Popup Visitors Can Test Winged Eyeliner With A Side Of Chicken Wings

Targeted at foodies and makeup junkies alike, the cosmetics retailer is partnering with Mother Clucker to serve up edible wings alongside eyeliner tutorials debuting its new product

Automotive PSFK Tracker Shows How Purposeful Brands Won 2018 And Will Play 2019

Consumer sentiment analysis shows purpose-driven brands creating positive impact are seen as most innovative, by using their platforms to harness the power of global perspective through their local strategies

Merchandising & Curation Proctor & Gamble Acquires Maker Of DTC Hair And Shaving Brands To Enhance Inclusivity

The mass retailer recently acquired Walker and Company, taking its two brands FORM and Bevel under its wing to diversify its offer and reach their customer bases

Fitness & Sport Equinox Expands Into Lifestyle Space With Beauty And Wellness Holiday Retail

The luxury gym is looking to provide its customers with more than just fitness resources, testing out a scope-broadening venture into the beauty and wellbeing space with holiday product offers

Luxury How Brands Like Chanel Are Launching Male Cosmetic Lines And Expanding Beauty And Grooming Offerings For Men

Next generation male retail experiences are expanding across all product offerings, with the beauty market in particular presenting new opportunities for brands to reach men

Features How Brands Are Seamlessly Providing Shoppers With Easy-To-Access Information

Brands are leveraging augmented reality applications in order to allow consumers to easily access valuable product information and other details in the midst of shopping

Health Amazon Places Procter & Gamble Mobile Video Ads In Search Results

The retailer's premium ad product helps direct customers to a range of merchants' Amazon storefronts

Retail Shoppers Can Design Their Own Jeans At Custom-Only Apparel Pop-Up

Currently running in NYC, Consortium is hosting a series of pop-ups that carry customizable brands only, allowing customers a unique and personalized shopping experience

Store Experience & Design J. Crew's Men's Store Features In-House Barber Services

In addition to the brand's clothing, the 2,100 square-foot space offers products like candles, barware and undergarments from neighborhood purveyors