Design Beauty Gen Z

Automotive The Future Of Car Buying And Owning According To Acura Designers

Amidst changing consumer behaviors in a booming sharing economy, vehicle owning will endure, say Acura experts—but will have to be more about a personal connection than A-to-B transportation

Beauty Innovative & Immersive Activations That Are Winning At Coachella 2019

From instagrammable photo-ops to personalized frozen wine cocktails, PSFK highlights some of the innovative brand activations from 2019's Coachella festival

Analysis Op-Ed: Empowering The Consumer By Letting Store Shoppers Choose Their Own Journey

Jessica Lehmann, strategy director for retail consultancy FITCH, on the advantage of giving the consumer freedom over their own store shopping experience

Fashion & Apparel How Brands Like Chanel Are Launching Male Cosmetic Lines And Expanding Beauty And Grooming Offerings For Men

Next generation male retail experiences are expanding across all product offerings, with the beauty market in particular presenting new opportunities for brands to reach men

Gen Z Shiseido Sets New Makeup Trends With The Help Of High School Girls

The Japanese cosmetics company developed a new product line called Posme in collaboration with high school girls

Gen Z Forecast Z Report Video: Decoding Generation Z

PSFK presents a video on Gen Z—a group defined by its ability to navigate between identities, communities and the physical-digital divide

Advertising How To Understand The Fluid Identity Of Gen Z

PSFK's Forecast Z report explores how Gen Z consumers approach all aspects of their identity as malleable and constantly evolving