Design Beauty LGBT

Analysis Interview: Flamingo's DTC Personal Care Is The Harry's Shaving Experience For Women

General manager of the DTC and wholesale women's razor brand Flamingo explains how she applied experience at Harry's to fill a gap for quality yet affordable shaving among female consumers

Beauty Macy's 'STORY' Concept Offers A Narrative-Driven Store Experience

The department store is launching a store exhibit that brings the concept of editorial curation to life, featuring a rotating set of merchandise centered around a chosen theme and live events

Design Op-Ed: Empowering The Consumer By Letting Store Shoppers Choose Their Own Journey

Jessica Lehmann, strategy director for retail consultancy FITCH, on the advantage of giving the consumer freedom over their own store shopping experience

Packaging & Product Engagement Handheld Mirror 3D-Prints Makeup Onto Consumers' Faces

The high-tech beauty device allows for on-demand application of professional-quality makeup, letting consumers recreate looks they see on online influencers and more

Brand Activation & Immersion Op-Ed: PSFK Visits The Retail Development At New York’s Hudson Yards

New York's newest luxury lifestyle development succeeds as a mall, but is that enough for it to be successful?

Features How Retailers Like Foot Locker Delight Shoppers With Interactive Brand Playgrounds

These seven leading brands have designed their physical stores to provide immersive shopping environments that engage shoppers at every touchpoint

Food & Beverage Benefit Popup Visitors Can Test Winged Eyeliner With A Side Of Chicken Wings

Targeted at foodies and makeup junkies alike, the cosmetics retailer is partnering with Mother Clucker to serve up edible wings alongside eyeliner tutorials debuting its new product

Technology This Small Device Promises Spa Treatment In A Handheld Package

Swedish brand Foreo is introducing the world's first "smart mask" to the beauty market

Retail Texas Nail Salon's Interior Boasts A Retro Modern Design

Content Architecture designed Paloma nail salon in Houston with natural colors and a clean aesthetic

Beauty Perfume Store Hides All Branding To Focus On The Scents

Perfumarie displays its perfumes without any branding to help customers choose scents without the influence of marketing

Design New Inclusive Makeup Line Looks To Meet The Needs Of Trans People

Jecca was created in response to some of the common makeup problems trans women encounter

Loyalty & Membership NFC-Enabled Packaging For Beauty Products Inspires New Looks

NFC-enabled beauty products from Simply Smarter aim to keep consumers inspired by new and fresh content

Retail Aesop's New London Store Takes Design Inspiration From James Bond

The Duke of York Square store was designed with Snøhetta and partly inspired by the opening scenes of classic Bond films

Wellness This Skincare Line Bases Formulas On Natural Hormonal Cycles

To combat skin issues brought about by changing hormones, this skincare line is designed around the needs of women