Design Beauty USA

Beauty Interview: Flamingo's DTC Personal Care Is The Harry's Shaving Experience For Women

General manager of the DTC and wholesale women's razor brand Flamingo explains how she applied experience at Harry's to fill a gap for quality yet affordable shaving among female consumers

Brand Activation & Immersion Macy's 'STORY' Concept Offers A Narrative-Driven Store Experience

The department store is launching a store exhibit that brings the concept of editorial curation to life, featuring a rotating set of merchandise centered around a chosen theme and live events

Design Op-Ed: Empowering The Consumer By Letting Store Shoppers Choose Their Own Journey

Jessica Lehmann, strategy director for retail consultancy FITCH, on the advantage of giving the consumer freedom over their own store shopping experience

Packaging & Product Engagement Handheld Mirror 3D-Prints Makeup Onto Consumers' Faces

The high-tech beauty device allows for on-demand application of professional-quality makeup, letting consumers recreate looks they see on online influencers and more

Entertainment Op-Ed: PSFK Visits The Retail Development At New York’s Hudson Yards

New York's newest luxury lifestyle development succeeds as a mall, but is that enough for it to be successful?

Fitness & Sport How Retailers Like Foot Locker Delight Shoppers With Interactive Brand Playgrounds

These seven leading brands have designed their physical stores to provide immersive shopping environments that engage shoppers at every touchpoint

Food & Beverage Benefit Popup Visitors Can Test Winged Eyeliner With A Side Of Chicken Wings

Targeted at foodies and makeup junkies alike, the cosmetics retailer is partnering with Mother Clucker to serve up edible wings alongside eyeliner tutorials debuting its new product

Grocery, Convenience & Supermarket Instagram-Friendly Spaces Abounded At NYCxDesign

The number of design week installations created by brands to be more photogenic and sharable continues to grow, exploring attention-grabbing themes in the process

Delivery & Logistics Whole Foods Encourages Shoppers To Hang Around At New Home Emporium

At "Plant & Plate," shoppers can purchase home decor, beauty and bath and garden items, and marks the grocery retailer's latest venture into experiential retail

Wellness Retreat Helps Business Professionals Learn To Be Creative Again

PSFK speaks to Will Travis, CEO of Elevation Barn, to understand a new experience that helps professionals love what they do by encouraging trust, building confidence and uniting people with their purpose

Retail How Brands Are Upping Their Game Using Olfactory Immersion

Scents are the latest addition to products and services from companies ranging from Cartier to Vaqso, as brands from many different industries aim to enhance the consumer experience

Automotive Bentley Introduces A Fragrance Inspired By Car Interiors

Bentley Momentum Unlimited cologne was created with scent elements including wood and leather

Op-Ed Op-Ed: 5 Retail Strategies From Shoptalk For The 'Customer-Obsessed'

YourStudio's Tom Philipson shares his takeaways from Shoptalk, which see successful brands and retailers working on unified customer journeys, rapid experimentation and community

Cafe & Restaurant Retail Column: Conference Failures And Curation Wins

Retail columnist Winston Wright critiques the GlobalShop conference and highlights his favorite instances of retail curation