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IKEA Is Dropping Furniture Collections Like It's Nike

Homeware co seems to be taking a sneaker-company approach to its sales and marketing by testing hip limited editions in the market

Event

Special event centereon winning strategies for DTC retail

January 16, 2019 | New York City
Video

Betaworks creative director James Cooper says that brands that act as builders can succeed by attracting like-minded audiences

September 7, 2018

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