Design Consumer Goods


Stainless Steel Used To Create Never-Ending Soap

Amco is a new approach to develop a lasting and more effective soap for killing strong odors

Latest Trend Reports

A Preview To The Fully Empowered Consumer
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A PSFK Research Paper: Summer 2017
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To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017

At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.

September 27, 2017

Ideas We Are Tracking

Nike called upon to design different jersey designs for female athletes (Marketing Magazine)
SnapGlass? HoloChat? Snapchat is secretly hiring wearable technology experts
Co-Working Spaces Are Going Corporate
Mattel’s $300 3D printer lets you design and create your own toys
The Commute of the Future? Ford Is Working on It
Cool J. Crew brand Madewell is releasing its next designer collection early for social followers
Nike News – Nike and Jordan Brand Present the Ultimate All-Star Experiences
Google Introduces Young People to Entrepreneurship, Innovation, and Technology
IBM is buying digital marketing agency Resource/Ammirati
10 Ways the Content Marketing Landscape Will Shift This Year
Pepsi Turns Restaurateur, to Serve Up Some Buzz
1,000 Nike-Orange BIKETOWN Bikes to Hit Portland
Fixing the Fitting Room
New Balance Announces Plans for a High-Performance 3-D–Printed Running Shoe

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