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Tyson Foods Is Using Crowdfunding To Embrace The Startup Mentality

The brand's Innovation Lab is using the crowd-based platform Indiegogo to test a new product that is trying to help mitigate food waste in the industry

Event

During a webinar on Friday, June 22 at 12pm EST, the PSFK research team will be presenting findings from our newest trends and innovation debrief, the Shopper Marketing Debrief

June 22, 2018
Expert

Joyce is the co-founder and executive director of Stellar.org, a nonprofit that supports the open Stellar financial network, designed to catalyze low-cost development of financial services such as savings, lending, and remittances. Stellar.org aims to expand financial services to unbanked people by connecting isolated financial systems, spreading financial literacy, and enabling product solutions at the local level. Joyce graduated from Cornell University, followed by graduate school at Harvard and Columbia Law School. She started her career as an attorney at WilmerHale and Shearman & Sterling. She also worked pro bono at Sanctuary for Families and the Innocence Project and later became a VC at Freestyle Capital. In addition to her current roles, she is also a director’s fellow at the MIT Media Lab and sits on the board of non-profit organization Literacy Bridge.

Video

Bobby Jones, Chief Marketing Officer at Peace First and co-author of Good Is The New Cool, shares his guidelines for marketing to a new generation of socially conscious consumers

September 27, 2017

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