Design Fashion & Apparel


'Living' Puma Shoes Alert Wearers Of Fatigue In Real Time

Biotech sneakers created with MIT Design Lab use reactive microorganisms to personalize performance for the wearer


During a webinar on Friday, June 22 at 12pm EST, the PSFK research team will be presenting findings from our newest trends and innovation debrief, the Shopper Marketing Debrief

June 22, 2018

Steve is the founder and CEO of Nokero, a socially conscious energy company whose mission is to replace kerosene lamps around the world with their solar-powered light bulbs. With over one million lights distributed across 120 countries, Nokero considers itself a catalyst for economic and community growth. Steve graduated from Purdue University with a BS in mechanical engineering and has received the Patents for Humanity Award from the US Patent and Trademark Office in April 2013 and the Purdue Outstanding Mechanical Engineer Award in 2012.


Wearable X CEO Billie Whitehouse spoke to PSFK 2017 about designing wearables for all five senses and maintaining a sense of humor

September 27, 2017

Ideas We Are Tracking

Eric Sprunk. COO, Nike
According to Nike, 75% of its products contain recyclable materials
Kate Spade. Founder, Kate Spade
adidas brand identity guidelines revealed
In response to casual, fashion insiders forecast the return of power dressing
Puma and MIT exhibit examines how biodesign can enhance performance
Nike investment funds focuses on personalization
A brand new period of using color in retail is upon us
Nike buys Invertex—the company that develops scan-to-fit 3D technology
Publishers are tapping consumers to aid in product R&D
ShopShops aims at Chinese consumers via live streaming
How putting advertising on the Blockchain could help save digital publishing
Allbirds new summer sneakers are actually made out of trees
Nike is trying to become the next great direct-to-consumer brand

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about the PSFK Creative Intelligence Platform

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