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Event

PSFK is proud to host a special half-day conference with expert speakers on new opportunity in brick & data retail

January 17, 2018 | New York City
Video

At PSFK 2017, Studio Industries CEO Mike Lee teleported us in a time machine to the grocery store of the future, where experiences will reign over products

September 27, 2017

Ideas We Are Tracking

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Ben Palmer

Since the early days of the consumer Internet, Benjamin Palmer has been designing interactive experiences that demonstrate creativity, innovation and humanity. He first harnessed the power of the medium through work for Volkswagen and Nike that opened up the creative possibilities of how people could engage with content and information on the Web. Subservient Chicken, a project for Burger King, invented and set the bar for viral marketing, and helped brands learn to connect with consumers on an emotional—and often surreal—level. As systems and platforms become more complex and the Internet moves closer to the center of our lives, Benjamin continues to channel technology, media and creativity toward a future where companies such as GE, Samsung, Pepsi, and Virgin can entertain and communicate with greater empathy and behave more transparently.

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