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How To Understand The Fluid Identity Of Gen Z

PSFK's Forecast Z report explores how Gen Z consumers approach all aspects of their identity as malleable and constantly evolving

Event

Special event centereon winning strategies for DTC retail

January 16, 2019 | New York City
Expert

Bethany is the Co-Founder of Tech Will Save Us, which teaches multiple skills related to technology and design and provides DIY kits allowing makers to build their own devices with no soldering required. Her work regularly extends into design, art direction, and helping brands and businesses imagine a more positive and collaborative future with technology. She is currently based in London, overseeing all aspects of Technology Will Save Us with a focus on communications, partnerships and brand experience.

Video

Customers want to connect with the people behind a premium product or brand so they can understand the product better, argues Adam Pritzker of Assembled Brands

August 17, 2018

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