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Machine Learning Lets Adidas Customers Contribute To Product Design

Through the analysis of millions of consumer-created prototypes, the company can better anticipate future demand by allowing customers an active role in product design, as opposed to simply collecting data on shoppers' behavior

Event

During a webinar on Friday, June 22 at 12pm EST, the PSFK research team will be presenting findings from our newest trends and innovation debrief, the Shopper Marketing Debrief

June 22, 2018
Expert

Flynn Joffray is a partner at the retail innovation agency Oak Labs. His team have been working with retailers like Ralph Lauren and Westfield to imagine the Store of the Future.

Video

Prison inmate turned fitness CEO Coss Marte discussed how he went from selling drugs on a street corner to running a company at Saks 5th Avenue, alongside racks of designer clothes and shoes.

September 27, 2017

Ideas We Are Tracking

Benoît Clément-Bollée. CEO, Storefront Asia
Kate Spade. Founder, Kate Spade
Mark Tuner. CEO, HeatGenie
Dick de Koning. Chairman, AIPIA Netherlands
Ivy Ross. Head of Design, Google
Graphic & animation trends in the iOS app store
adidas brand identity guidelines revealed
Architects raid open-source resources to respond to new ways people use homes
Ambulance redesign based on modern approach to connected medicine
In response to casual, fashion insiders forecast the return of power dressing
Insight into how China’s Douyin became a top video app
Victoria Pekarska. Agency Innovation, HP
Inspiration: Portraits of New York City’s independent booksellers
Victoria Buchanan. Futurist, The Future Laboratory

Learn More

about the PSFK Creative Intelligence Platform

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