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This Creative Packaging Tries To Get More Men To Drink Rosé

A new brand of wine takes cues from beer packaging to broaden its appeal

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A Preview To The Fully Empowered Consumer
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A PSFK Research Paper: Summer 2017
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To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
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A talk from Scott Bedbury at PSFK 2017 stresses the importance of transparency in a country that has fallen prey to “alternative facts”

September 27, 2017

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