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How Human-Centered Designs Can Foster Relationships And Engage Consumers

From incorporating high-tech interactive displays to hosting networking and children's events, retailers are putting their efforts into creating welcoming store spaces that put human needs and desires first, working to optimize the IRL experience

Event

Special event centereon winning strategies for DTC retail

January 16, 2019 | New York City
Expert

Ron Faris is the General Manager of Nike’s NYC Digital Studio and SNKRS app. The former CEO of Virgin Mega has spent over a decade conceptualizing how to share experiences and grow communities ephemerally on mobile phones. He was the brains behind Virgin’s “MegaLine” app that revolutionized the concept of a waiting line by letting fans compete with each other for limited edition products on their phones as they waited. Now he heads up Nike’s first digital product, design and tech studio in downtown NYC that creates experiences for Nike’s passionate Sneakerhead community. Until recently, the hunt for exclusive kicks was often hijacked by scammers who would use bots to crawl webpages or pay other people to wait in line. To combat this, Ron’s team developed the Nike SNKRS app complete with a SNKRS Cam that prompts users to find images or photos in the wild, and then utilizes augmented reality to unlock a purchasing window.

Video

Jordan Schneck explains the intuitive strategy that launched the famous Impossible Burger

August 10, 2018

Ideas We Are Tracking

Tiffany & Co. to renovate 5th Ave flagship to create innovative and “dramatic store experience” for customers
Gabled metal follies cater to glamping experiences in Joshua Tree, California
Printemps Haussmann pays homage to Parisian hotels with immersive window displays
Oonie Chase. Executive creative director, Frog Design
Cameron Worth. Founder, SharpEnd
Yves Béhar. Founder, Fuseproject
Airport lounges are evolving to accommodate longer flights and worse cases of jet lag
Sidonie Warren. Founder, Papersmiths
Low-data Uber app is geared for slow networks in developing countries
Eric Sprunk. COO, Nike
According to Nike, 75% of its products contain recyclable materials
With help from an indigenous designer, Puma celebrates inclusive culture
Benoît Clément-Bollée. CEO, Storefront Asia
Kate Spade. Founder, Kate Spade

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