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Machine Learning Lets Adidas Customers Contribute To Product Design

Through the analysis of millions of consumer-created prototypes, the company can better anticipate future demand by allowing customers an active role in product design, as opposed to simply collecting data on shoppers' behavior

Event

Save the Date: On January 16, 2019 PSFK will host a special half-day event centered around our upcoming Future of Retail 2020 report, which will provide a roadmap on how to combine physical retail with an invisible layer of technology-driven service.

January 16, 2019 | New York City
Expert

Bill Moffett is the Global Industry Senior Product Marketing Manager for Microsoft where his responsibilities include working with the R&D team to help develop product roadmap and messaging strategies, managing the competitive climate that Microsoft's manufacturing solutions are involved in, building field-facing marketing assets and being a spokesperson to customers, partners and Press/Analyst audiences.

Video

Bobby Jones, Chief Marketing Officer at Peace First and co-author of Good Is The New Cool, shares his guidelines for marketing to a new generation of socially conscious consumers

September 27, 2017

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