Samantha is a communications and brand strategist with expertise in public relations, marketing and advertising. She has focused this study primarily on Millennials and GenZ. Samantha was born in the U.S., but spent a significant portion of my childhood in the UK. She later began her career in Haifa, Israel, as an information analyst for a global organization. I’ve worked in both the public and private sectors, providing counsel to public officials as well as brands including Harley-Davidson, Samsung, 3M, Best Buy, Carlson Hospitality and Medtronic. I've been a strategy consultant for marketing firms in New York and San Francisco.