Latest Trend Reports
During a webinar on Friday, June 22 at 12pm EST, the PSFK research team will be presenting findings from our newest trends and innovation debrief, the Shopper Marketing Debrief
Matt is the co-founder of Datacoup and the co-organizer of #PDNYC, New York’s largest meetup for discussing the pros and cons of living in the world of ubiquitous digitized personal data. Acknowledging that regular people are the ones generating the information that gets collected and sold for an well over $15 billion a year, Matt founded Datacoup to provide a way for people to get part of that revenue. By using Datacoup, people are informed where their data is collected and receive a portion of the revenue when it’s sold. Prior to founding Datacoup, Matt had a career on Wall Street working in fixed income with Deutsche Bank Securities, CRT Capital and Lehman Brothers.
Bobby Jones, Chief Marketing Officer at Peace First and co-author of Good Is The New Cool, shares his guidelines for marketing to a new generation of socially conscious consumers