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Special event centereon winning strategies for DTC retail
ZigZag Global is an e-commerce platform that directs a retailer’s returned goods to the nearest warehouse, rather than sending items back to the point of origin. This system builds in greater efficiencies through consolidation or redistribution, and can even route returns to alternate locations where demand is higher.
Managing Director of DoSomething Strategic Meredith Ferguson explains that Gen Zers aren’t relying on governments or institutions to drive social change—they see themselves as masters of their own social destiny