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Nike's New Data-Driven Collection Offers Wearers Technologically And Emotionally Smart Gear

The data-driven, purpose-led collection by Matthew M Williams mixes computer intelligence and human sensibilities, serving as an example of how the latest technology works best in tandem with human interpretation

Event

Save the Date: On January 16, 2019 PSFK will host a special half-day event centered around our upcoming Future of Retail 2020 report

January 16, 2019 | New York City
Expert

Lawrence Lenihan is the Co-Founder and Co-CEO of Resonance, a venture operating company that invests in early-stage fashion brands. Resonance partners with talented brand creators who deeply connect to passionate customers with an incredible and relevant product.

Video

At PSFK 2017, Studio Industries CEO Mike Lee teleported us in a time machine to the grocery store of the future, where experiences will reign over products

September 27, 2017

Ideas We Are Tracking

Airport lounges are evolving to accommodate longer flights and worse cases of jet lag
What will health care look like once smart speakers are everywhere
Cocofloss is a dental health brand trying to reinvent floss
84% of Americans believe that marijuana should be legal
Kids that play more often are better prepared for employment
The number of people performing personal DNA tests more than doubled in 2017
Why Apple created medical clinics for employees
[Inspiration] How good packaging makes food taste better
The New Amenities and Innovations for This Year's Cruise Season – Skift
10 Ways the Airbus A350 promises a better flying experience for passengers | Luxurylaunches
Executive travel: How Etihad Airways is overcoming jet lag | The National
Forget the Quantified Self. We Need to Build the Quantified Us | Design | WIRED

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about the PSFK Creative Intelligence Platform

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