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Graham Hill is an icon of the contemporary eco-movement; he launched TreeHugger in August 2004. Today, it has become the most-frequented green lifestyle site on the Internet. Hill is currently Vice President of Interactive at Discovery Communications, which purchased TreeHugger in August 2007. With knowledge of eco-friendly lifestyles in the domestic sphere, Hill is knowledgeable in the connected home’s potential to inspire individuals to live more sustainably.