Fashion & Apparel

Beauty Why The Next Decade Has The Potential To Be The Most Inclusive Yet

After a year of progress, inclusivity is poised to change the face of retail and beyond. Here's how the industry is implementing next-gen tech and innovation to enable diverse and flexible experiences that accommodate all

Fashion & Apparel Nike and U.K. retailer 'Size ?' partner on personalized store experience powered by HERO

Sportswear brand Nike partnered with UK retailer size? to enable size? store associates to connect with online customers using the Hero platform in order to provide real-time assistance and advice on Nike products. Shoppers on the size? website can click an icon on any Nike product page to be connected to an in-store associate, enabling them to message and livestream in order to provide additional product information, stock availability, sizing guidance and styling advice. Shoppers can also book an in-store appointment for further assistance. Nike has trained over 50 associates at size? across 14 locations in the UK and France.

Shopper Education & Assistance Stitch Fix's machine learning helps personal stylists improve recommendations

Online personal styling service Stitch Fix uses AI and machine learning to provide its human stylists with insights that improve their recommendations to clients. By analyzing inventory patterns, Stitch Fix’s AI is able to uncover patterns in product fit and performance, such as 90% of customers reporting that an item is too small, and share these insights with the stylists in order to make better recommendations to their customers.

Home STORY at Macy's "Home for the Holidays" Activation Brings Gifting To Life With Special Events

'Tis the season for gingerbread making and cocktail inspiration—so the retailer is exciting consumers this December to spread the cheer with a special immersive holiday curation and programming from STORY

Automotive Consumer Expectations For Retail Experiences In 2020 And Beyond

In partnership with Suzy, PSFK research reveals that tomorrow's consumers will expect increasingly personalized and localized offers and experiences that go beyond mere transactions

Fitness & Sport Nike X Foot Locker shoppers can use Nike app to unlock personalized in-store experiences

Sportswear brand Nike has partnered with footwear retailer Foot Locker to integrate the NikePlus app into Foot Locker’s in-store experience at the retailer’s digitally focused ‘Power Store’ location in New York City. Foot Locker shoppers can use the NikePlus app to reserve Nike products to try on in store, checkout in store, and access exclusive deals and contests. Although Nike has made its app an integral feature of its own stores, the partnership with Foot Locker is the first time the brand has made the app experience available to another retailer.

Merchandising & Curation Choosy fashion brand uses AI-based trend analysis and on-demand production to give shoppers exactly what they want

Fashion brand Choosy uses data to uncover trends on social media then quickly designs its own products based on the most popular styles and produces the items on demand. Choosy uses a combination of in-house style scouts and AI to analyze social media, looking at the items in posts that their shoppers have tagged with #GetChoosy, as well as celebrity Instagram posts that are gaining traction, in order to identify emerging trends. Choosy then designs items inspired by these trends, producing samples in as few as three days, and makes them available for shoppers to buy through twice-weekly drops on its website. Shoppers have only a few days to purchase the looks, which are produced to order and shipped to customers within two weeks of purchase.

Innovation Ten Years Of Change: What To Expect From Retail In 2020 And Beyond

From our 10th annual Future Of Retail report, these five revolutionary shifts in the way retailers connect with and serve consumers over the past 10 years are harbingers of a hyper-personalized and utility-focused decade to come

Hotels, Hospitality & Travel Abercrombie & Fitch features city-influenced apparel and events at Williamsburg hotel

Fashion retailer Abercrombie & Fitch is opening an outpost at the Hoxton hotel in Williamsburg, featuring city-influenced apparel and events for young travelers. The pop-up, inspired by the retailer’s “Do 96 Hours In” campaign, features clothes curated by influencers Tara Sowlaty and Alyssa Coscarelli, plus local events and the chance to snag $96 overnight stays.

Sustainability & Transparency DSW encourages consumers to donate shoes at its DSWGives Do Good Popup

Shoe retailer DSW is trying something new for its DSWGives Do Good Pop-Up: There is no merchandise. Instead of driving sales, the space focuses on giving back through DSWGives, the retailer’s philanthropic arm. Visitors are encouraged to bring pairs of shoes to donate at the pop-up, where they will also learn about DSW’s mission through interactive experiences.