Fashion & Apparel

Brand Activation & Immersion Sustainable Shoppers Can Now Mail Their Old Clothes To This E-tailer

Customers wondering how to recycle old clothes have a new option with BUHO, which now allows them to mail and recycle their old textiles

Automotive Nike And Volkswagen Partner To Create A Shoe Store On Wheels

In a custom Volkswagen van, Nike is hitting the road to celebrate its past as Blue Ribbon Sports, offering exclusive kicks in three cities

Advertising Join PSFK For Our Annual New York Retail Innovation Week Festival In January 2020

Get immersed in our city-wide festival that showcases the most creative and progressive thinking around retail and consumer experience innovation

Analysis Why Brands Like Scooter Of Life Are Tailoring Offers For Older Audiences

Baby Boomers have real buying power, but they're often overlooked by brands large and small. These companies now offer product experiences specifically for them

Case Study The First Carbon-Negative Fashion Label Lets Shoppers 'Adopt' Sheep

Sheep Inc. unveiled a carbon-negative business model that updates the supply chain, emphasizes environmental initiatives and tracks its sheep

Design Soccer Brand Hummel Highlights Its History Through A Pop-Up Bedroom Community

The iconic brand, which has outfitted teams like Denmark and Real Madrid, is celebrating its past with a series of nostalgic bedroom displays

Delivery & Logistics Bloomingdale's On How Subscription Services Are Revitalizing Retail

PSFK interviews the EVP and general merchandise manager of RTW and Concessions at Bloomingdale's, which recently unveiled a clothing subscription service called My List—the first-ever from an upscale department store

Fashion & Apparel Expert Insight: How To A Grow Brand While Staying True To Its Roots

Julia Hunter, president of California-based lifestyle brand Jenni Kayne, offers insight on taking the West Coast native to new heights through IRL activations, digital strategy and authenticity

Baby Boomers How Fashion & Beauty Brands Like L'Oréal Use Age-Inclusive Ambassadors

With Baby Boomer ambassadors, these leading brands are redefining stereotypes about aging and breaking past conventional messages that shame aging

Features What Went Wrong With Forever 21?

PSFK's researchers reveal why the fast fashion giant failed—and how its innovative rivals are succeeding by listening to younger shoppers

Cafe & Restaurant McDonald's And Uber Eats Offer Food With A Side Of Fashion

The fast-food giant offered free apparel with orders in a special, one-day activation, making it a little easier for happy customers to show off their loyalty

Innovation Op-Ed: How AI-Generated Video Will Revolutionize Retail

It isn't just deepfakes—here's how AI will enable mass personalization in video and unlock high engagement and returns for retailers across verticals

Entertainment Louis Vuitton Invites Viewers Inside The Brand With New YouTube Channel

LV TV, the luxury house's YouTube channel, will pull back the curtain on the Louis Vuitton brand with celebrities, travel and history

Retail Outdoor Voices Encourages Consumer Activism With Nationwide Climate Strike Support

The athletic retailer rallied staff and shoppers for the Global Climate Strike, supplying protest signs and shutting stores down in solidarity with marchers