Fashion & Apparel

Brand Activation & Immersion Miista Turned Its Shoes Into Art In A Gallery-Inspired NYC Pop-Up

The London-based shoe brand opened its first U.S. store in the LES, elevating its wares by displaying pairs on pedestals and hosting events

Analysis How Stores Like Macy's Drive Physical Sales With Brand Partnerships

From collaborations with fashion apps to curated pop-ups, these brands are stepping up the in-store experience with brand partnerships

Beauty PSFK Research Paper Launch: Enabling Dynamic In-Store Experiences Through Merchandising

How retailers are rethinking their in-store merchandising strategies to more effectively engage shoppers and drive conversions

Case Study This On-Demand Tailor Service Is Helping Fashion Brands Enable High-Touch Retail

Hemster is the first service of its kind, offering bespoke tailoring through recognizable brands both in stores and at home

Delivery & Logistics Sustainable P2P Startup Shoe Bank Lets Consumers Trade Kicks For Free

The Los Angeles-based re-commerce platform Shoe Bank is tackling the problem of unworn shoes through sustainable swapping

Fashion & Apparel Sustainable Shoppers Can Now Mail Their Old Clothes To This E-tailer

Customers wondering how to recycle old clothes have a new option with BUHO, which now allows them to mail and recycle their old textiles

Automotive Nike And Volkswagen Partner To Create A Shoe Store On Wheels

In a custom Volkswagen van, Nike is hitting the road to celebrate its past as Blue Ribbon Sports, offering exclusive kicks in three cities

Advertising Join PSFK For Our Annual New York Retail Innovation Week Festival In January 2020

Get immersed in our city-wide festival that showcases the most creative and progressive thinking around retail and consumer experience innovation

Baby Boomers Why Brands Like Scooter Of Life Are Tailoring Offers For Older Audiences

Baby Boomers have real buying power, but they're often overlooked by brands large and small. These companies now offer product experiences specifically for them

Innovation The First Carbon-Negative Fashion Label Lets Shoppers 'Adopt' Sheep

Sheep Inc. unveiled a carbon-negative business model that updates the supply chain, emphasizes environmental initiatives and tracks its sheep

Design Soccer Brand Hummel Highlights Its History Through A Pop-Up Bedroom Community

The iconic brand, which has outfitted teams like Denmark and Real Madrid, is celebrating its past with a series of nostalgic bedroom displays

Interview Bloomingdale's On How Subscription Services Are Revitalizing Retail

PSFK interviews the EVP and general merchandise manager of RTW and Concessions at Bloomingdale's, which recently unveiled a clothing subscription service called My List—the first-ever from an upscale department store

Luxury Expert Insight: How To A Grow Brand While Staying True To Its Roots

Julia Hunter, president of California-based lifestyle brand Jenni Kayne, offers insight on taking the West Coast native to new heights through IRL activations, digital strategy and authenticity

Features How Fashion & Beauty Brands Like L'Oréal Use Age-Inclusive Ambassadors

With Baby Boomer ambassadors, these leading brands are redefining stereotypes about aging and breaking past conventional messages that shame aging