Fashion & Apparel

Fashion & Apparel Storr turns customers into influencers by letting them set up and sell through their own virtual store

Online marketplace Storr allows users to build a virtual store, curate products, and invite friends to shop. After signing up, users create a store by adding products from any brands on the platform. When a product is sold, users will earn a commission, while the brand handles fulfillment.

Transactions & Payments The Laundry Chute brings peer-to-peer service to college laundry

The Laundry Chute is a peer-to-peer laundry service that lets busy college students have their laundry done and other students earn extra cash by doing other’s laundry in their spare time. After downloading the app, students receive a Laundry Chute bag with a QR code linked to their account. They can then drop off their laundry in a locker and schedule their wash using the app, which notifies them when their laundry is ready. TLC Student Laundry Processors enroll in a brief training program, then accept jobs at the locker locations of their choice on their own schedule, getting paid instantly.

Brand Activation & Immersion How Brands Are Tapping The Power Of Community Through A New Kind Of Exclusivity

PSFK has spotted a trend bubbling up at the confluence of exclusivity and community, where brands retailers are tapping into the ephemeral and the human with unique networks as a remaining way to differentiate and connect more deeply

Luxury Goodwill and Entrupy weed out counterfeit handbags with AI-enabled authentication

Nonprofit Goodwill uses AI from an authentication service called Entrupy to weed out counterfeit high-end handbags for sale on its ecommerce platform, shopgoodwill.com. Goodwill employees use a modified iPod Touch equipped with a special lens in order to take closeup shots of an item, using an algorithm to analyze attributes like the stitching, lining and logo in order to determine its authenticity.

Shopper Marketing & Promotion Streamlist connects buyers and sellers in real-time via live-streamed chat

Streamlist is a live-streamed fashion marketplace that allows buyers and sellers to connect in real time. Using the Streamlist app, sellers can launch a livestream video to showcase an item and chat with potential buyers, answering any questions they may have about the item in real time before they make a purchase. Each live-streamed video contains a list of all of the items for sale, so buyers can click on a desired product to purchase instantly.

Merchandising & Curation Dote Shopping Party lets fans shop live with their favorite influencers

Shopping app Dote unveiled a feature that allows influencers to host live-streamed interactive video shopping experiences. During a Shopping Party session, Dote influencers can share live video of themselves while browsing different products on the Dote app and interacting with fans in real time, conducting giveaways and polls. Influencers can shop from all 150 brands on the Dote platform or throw parties exclusively for a single brand through Dote’s ‘Sponsored Party’ program.

Shopper Education & Assistance Rebag helps users determine the value of resale handbags with a new index

Luxury resale platform Rebag created an index to appraise the resale value of handbags. The tool, called Clair (for “Comprehensive Luxury Appraisal Index for Resale”), standardizes over 10,000 handbag styles into distinct product codes, taking into account their size, style, designer, condition, and original retail price, in order to provide users with a bag’s current resale value and help them determine whether or not to buy or sell it.

Fashion & Apparel eBay boosts luxury shopper confidence with authentication program

Online marketplace eBay created the eBay Authenticate program to boost shopper confidence when purchasing luxury items, such as watches and handbags. Each item is inspected and verified by an independent expert, who will then list the item with a notation that its authenticity has been verified and ship the item directly to the buyer, with the original seller receiving 80% of the selling price.

Advertising Report Launch: PSFK X Complex's "What's Next: Generation Antidentity" Is A Guide To Engagement That Transcends Labels

Moving beyond labels like genre and demographic to engage audiences in an age of ever-evolving identity

Beauty OPI’s #ManiUp initiative challenges traditional masculinity by encouraging men to express themselves through nail polish

Nail polish brand OPI encourages men to #ManiUp as part of its “Color Is The Answer” initiative. Challenging men to express themselves through color, OPI collaborated with the Creators Network to create a video series to discuss the societal stereotypes and pressures men face, and reframe today’s definition of masculinity.

Retail H&M’s new platform helps shoppers get crowd-sourced fashion advice

Swedish fast fashion retailer H&M launched a peer-to-peer fashion advice platform that connects shoppers with the community to help answer questions they may have. Users can ask questions such as, “What should I wear on a first date?” directly to the platform. They then receive answers from the community in the form of Instagram-style images or videos that include styling tips and links to purchase the featured products, which are drawn not just from H&M’s brands but other brands as well.

Luxury Tulerie champions exclusivity with an invite-only closet-sharing app for designer pieces

Invitation only closet-sharing platform Tulerie allows users to rent and lend high-end designer pieces to one another through the app. Users looking to use the platform are interviewed on Facetime before being accepted into the network. Once accepted, they get a free membership. Users can list clothes and an algorithm generates how much the item should be rented for. Tulerie provide shipping labels and envelopes for users, but the company also offers a service where it will take of the entire rental process from taking pictures of the items to shipping and cleaning.

Transactions & Payments Wardrobe helps New Yorkers monetize their closet by renting out clothes to peers

Wardrobe is a digital platform that allows users in New York City to monetize the items in their own closets, renting out their clothing to peers. Users upload a photo of themselves wearing the item and set their desired price and rental period. After a Wardrobe stylist has approved the submission, other users can chat with the owner to discuss personal details like fit. Once a rental is booked, the item is exchanged through a ‘Wardrobe Hub,’ a network of 30 dry cleaner locations in New York, who handle fulfillment and returns, ensuring that the item is cleaned after each rental.

Brand Activation & Immersion Depop brought its P2P marketplace offline with a live resale event in New York City

Depop, a peer-to-peer marketplace that lets users sell pre-owned clothing and other items such as books or artwork, hosted a live event in New York City that allowed local sellers to connect with community members and sell items in person.