Fashion & Apparel

Consumer Goods Chanel Invests In Boston Silk Startup In Commitment To Sustainability

As the luxury brand continues its efforts to reduce environmental impact, it turns to the new U.S.-based startup Evolved By Nature, which manufactures real silk using an eco-friendly method with the potential to impact the retail, beauty and medical markets at scale

Brand Activation & Immersion Op-Ed: The Future of Retail Is Human

Author Jeff Sharpe explains why there is no one-size-fits-all formula to branding, instead providing five pillars to guide retailers in taking stock of their unique audience and building an emotive identity that resonates, both online and off

Analysis Jenzy Lets Parents Snap A Photo To Style And Size Kids' Shoes

From PSFK's Back-To-School Deck: Retail Trends report, here's how two leading brands are streamlining busy parents' lives with mobile experiences that locate in-store items and use photos to size kids' wares

Fashion & Apparel Why The Brand Behind Urban Outfitters Launched Nuuly, Its Own Rental Service

Nuuly is URBN's clothing rental service for its brands Anthropologie, Urban Outfitters and Free People, taking cues from growing consumer interest in economy, sustainability and novelty in a move set to disrupt how customers experience mainstream apparel

Design So What's With All The Big Logos?

The PSFK team spoke to fashion's expert and educator Simon Collins of WeDesign for some feedback on the apparent and un-ironic return of big branding

Children How Brick-And-Mortar Retailers Like Macy's Are Marshaling Popups

From PSFK's Back-To-School Deck: Retail Trends report, here's how two retailers are encouraging foot traffic with kid-friendly in-store popups

Merchandising & Curation FARM Rio's New York Flagship Brings Brazil To SoHo Shoppers

PSFK visited and spoke to the co-founder and architect of the store that invites customers to dip their toes in the sand and appreciate authentic Brazilian touches for the brand's first U.S. location

Features Brands Like Urban Outfitters Are Engaging Gen-Z With Virtual Shopping Events

From PSFK's Back-To-School Deck: Retail Trends report, here are two examples of how leading youth brands are using livestream platforms to combine the personal connection of offline retail with the convenience of ecommerce

Fitness & Sport Nike's Campaign Raises The Bar For The 2019 Women's World Cup

The sportswear brand's massive rollout includes videos, store installations and clothing lines ahead of the biggest event in women's soccer

Home Why Brands Like Rent the Runway Are Adopting the Access Economy

From PSFK's Back-To-School Deck, here's how two companies are adapting to the needs of their customers by renting out their merchandise

Retail From Luxury To Streetwear, Brands Like Burberry Are Driving Sales With Digital Drops

From PSFK's Back-To-School Deck, cutting edge fashion brands across categories are striking a new balance between exclusivity and accessibility with limited-edition releases

Interview Interview: AI Fashion Curator Savitude On Why Fit Is The Next Frontier For Apparel x Tech

Despite the progression of technology, Savitude founder Camilla Olson perceived that fit remained a lingering issue for many women, designing an AI solution that merges styling with machine learning to match all bodies with brands ideal for them

Analysis Why Youth Retailers Like American Eagle Are Enabling Secondhand Apparel

From PSFK's Back-To-School Deck, here's how two brands are using thrifting to restructure how customers return unwanted items, catering to increased consumer interest in circular apparel

Food & Beverage PSFK Launch: The Mid-Atlantic Retail Innovation Guide

Our latest city guide explores how retailers in two of the U.S.'s youth-led East Coast cities are acting as hubs of retail innovation, embracing new brick-and-mortar formats alongside curated services and merchandise to meet their consumers' emerging needs

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