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Adidas Targets New Audiences In Influencer-Driven Campaign

The athletic retailer created an out-of-home campaign that featured various influencers' Instagram handles and a personalized message for them to promote its new shoe to digitally-driven audiences

Event

Save the Date: On January 16, 2019 PSFK will host a special half-day event centered around our upcoming Future of Retail 2020 report

January 16, 2019 | New York City
Video

At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.

September 27, 2017

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