Wardrobe is a digital platform that allows users in New York City to monetize the items in their own closets, renting out their clothing to peers. Users upload a photo of themselves wearing the item and set their desired price and rental period. After a Wardrobe stylist has approved the submission, other users can chat with the owner to discuss personal details like fit. Once a rental is booked, the item is exchanged through a ‘Wardrobe Hub,’ a network of 30 dry cleaner locations in New York, who handle fulfillment and returns, ensuring that the item is cleaned after each rental.
Depop, a peer-to-peer marketplace that lets users sell pre-owned clothing and other items such as books or artwork, hosted a live event in New York City that allowed local sellers to connect with community members and sell items in person.
Tulerie is a P2P apparel-sharing mobile experience that takes building a trustworthy community seriously, FaceTiming with each interested candidate before inviting them to join the eco-minded platform
StockX editorial director Pete Forester discusses why streetwear is far from dead, and how the resale platform is part of the category's new generation
Haircare Brand Better Not Younger targets consumers age 45 and older with a line of products specifically designed to address the hair concerns associated with aging, such as dryness, thinning and gray hair. With its bold, modern packaging and videos celebrating life after 45, the brand aims to challenge the stereotypes associated with aging.
Cosmetics brand Revlon collaborated with plus-sized model Ashley Graham on a limited-edition lip kit. After Revlon and Graham’s first collaboration sold out in three hours, the duo decided to release a second kit featuring a new lip color, Unapologetic. Amazon Prime members were given exclusive access to the new kit before its official drop via pre-order.
Skincare brand Starface is fighting the stigma associated with acne through its bright yellow, star-shaped hydrocolloid pimple patches. Developed by former ELLE.com beauty director Julie Schott, who has written about her own struggles with acne, Starface turns acne treatment into something fun and Instagrammable rather than something to be concealed.
Jeff Staple of Staple Design talks current retail strategies and themes like the hyper-local and gender-fluid that had their origins in streetwear—and also explains why "vintage curation" will be retail's next wave
b8ta's co-founder and president Phillip Raub speaks with PSFK ahead of appearing at our retail conference to discuss the RaaS store and software provider's evolution over the years, touching on its Forum fashion & lifestyle experience, reinvention of Toys"R"Us, and role in a new decade of retail
Sunnies Face is a beauty brand whose lip and foundation shades were developed specifically with Southeast Asia’s warm skin tones in mind. Similar to K-beauty, F-beauty, or Filipino beauty, has sprung up to cater to darker Southeast Asian skin tones. While many Asian beauty brands only cater to lighter skin tones, outliers like Sunnies Face are filling a void within the inclusive movement.
Birchbox, provider of monthly beauty and personal care subscription boxes, partnered with R29 Unbothered, a media platform aimed at Black Millennial women, to create two specially curated beauty kits for Black female consumers. Using data and insights collected from focus groups and a survey of more than 1,500 Black women, Birchbox and Unbothered created the “It’s Your Crown” hair kit and “Stay Radiant” skin kit. Each box features products from Black-owned or Black-founded brands, along with illustrations from Black, queer illustrator Loveis Wise.
Kylie Skin, a skincare brand founded by reality star Kylie Jenner, created a campaign featuring models with a range of skin tones, including a model with visible freckles. Rather than mask her freckles with makeup, they were highlighted in the shots, earning praise from consumers on social media.
The luxury brand is pioneering the next gen of seamless store experiences by letting consumers opt in to a facial-recognition and data-storing program for hyper-personalized curation