This piece explores the new California Consumer Privacy Act (CCPA) and how it is a signal among many for companies to further transform their business-consumer relations into a partnership built on trust
Credo360 is a peer-to-peer network that uses blockchain to allow members to complete transactions without having to share their personal information. User’s credibility is established through peer ratings generated from social interactions, such as renting or hiring, and is shown as a Credo score, which is stored on a blockchain, providing a secure way to vouch for other’s reliability.
TOK APP is a blockchain-based multi-purpose peer-to-peer chat application built on Ethereum’s decentralized network. It allows users to chat securely and features a built-in cryptocurrency wallet to enable them to buy, sell and send tokens.
b8ta's co-founder and president Phillip Raub speaks with PSFK ahead of appearing at our retail conference to discuss the RaaS store and software provider's evolution over the years, touching on its Forum fashion & lifestyle experience, reinvention of Toys"R"Us, and role in a new decade of retail
Skincare brand Atolla uses machine learning to create personalized serums based on each individual’s skincare needs. Each month, customers receive a Skin Health Kit in the mail and first answer a series of questions about their skin and lifestyle, then use special test strips to measure the moisture and pH level of different areas of their face. Atolla then creates a custom serum for each user based on their individual needs, using a machine-learning algorithm to track skin changes over time and adjust the formula
Personal care company L’Oreal partnered with microbial genomics company uBiome to research the skin microbiome and inform future development of skincare products that can address the needs of each individual’s unique bacterial ecosystem. L’Oreal’s research has found a connection between the skin microbiome and certain skin conditions, such as rosacea and eczema.
At select Lancôme makeup counters, the cosmetics brand's color experts scan shoppers’ faces with a handheld device in order to determine their exact skin tone. From there, they use an in-store machine to mix a foundation that matches skin colors exactly. The custom foundation is ready in seconds, and the bottles come labeled with shopper’s unique complexion IDs for easy refills.
Beauty brand Neutrogena uses 3D printing to create personalized sheet masks. Using the Neutrogena Skin 360 app and their smartphone camera, users take a series of selfies to create a precise map of their face, dividing it into six distinct zones. The app then analyzes their individual skin concerns, such as dryness and discolorations, and makes recommendations for a combination of ingredients to target these concerns. Using a proprietary 3D-printing process, the ingredients are printed on a custom-fit mask on the exact zones of the face where they will deliver the most benefit.
The luxury brand is pioneering the next gen of seamless store experiences by letting consumers opt in to a facial-recognition and data-storing program for hyper-personalized curation
Whether through added services, resale marketplaces or showrooms, brands are increasingly recognizing the imperative to make a P2P Play in order to enhance their overall customer experience and create more meaningful, long-lasting relationships with consumers
In partnership with Suzy, PSFK research reveals that tomorrow's consumers will expect increasingly personalized and localized offers and experiences that go beyond mere transactions
Seven shifts tracked by PSFK reports that will continue to drive retail, CX and shopper experience innovation over the next decade.
Solution provider AxleHire tells PSFK why delivery is one of the few areas where retailers can truly differentiate—and how his end-to-end platform helps enable last-mile service to drive clients' success