Entertainment

Entertainment Gentle Monster features a rotating series of immersive art installations

The flagship store of Korean eyewear brand Gentle Monster features a rotating series of immersive art installations to transport shoppers into a theatrical, sci-fi-inspired world. Past installations include ‘The Salvation Moon,’ a post-apocalyptic world where survivors are praying to a new moon for salvation.

Brand Activation & Immersion Cartier Pops Up In Singapore With A Record Store And Custom Haikus

The luxury jewelry brand is bringing its Clash de Cartier popup to Singapore, where personal haikus and high-end jewelry go hand-in-hand

Cafe & Restaurant This Cocktail Brand Might Make The World's Most Spiritual Drink

On-demand beverage brand The Grand Bevy just introduced a program that claims to balance participants' chakras

Analysis Automakers Like Hyundai Are Reinvigorating The Showroom Experience

With onsite cafés and racetracks, these Seoul-based automotive makers invite their customers to take in the full brand experience, providing surprising and dynamic ways to learn and shop

Banks, Insurance & Financial Services Ally Is Gamifying Financial Literacy With City-Sized AR Monopoly Boards

With the help of augmented reality and advice from Mr. Monopoly himself, Ally is providing its users with a fun and engaging way to learn

Case Study Space Stockholm Is A Seven-Story Hub Transforming The Face Of Esports

With 500 gaming stations and an 800-seat arena, plus studios, coworking and gyms, the just-announced Space will be esports' biggest stage yet

Automotive PSFK Launches The Seoul Retail Innovation Guide

Retailers in Seoul are employing experiential and interactive elements in their physical stores in order to create next-gen, discovery-driven visits, providing inspiration for brands the world over

Advertising Why This Buzzy Instagram Account Opened A Bespoke NYC Newsstand

PSFK sits down with Overheard founder Jesse Margolis to find out why the brand launched a physical newspaper at a pop-up newsstand

Beauty The Latest Ways Brands Are Using Social Media To Drive Engagement

From Adidas to Lowe's, these brands are using social media in new ways to pull in shoppers and offer value to longtime fans

Gaming & Play Giphy Arcade Inspires Creativity By Letting Players Build GIF-Powered Games

With Giphy Arcade, the GIF database is transforming its site into something more playable and engaging, updating its model for younger users

Design IHOP Is Inviting L.A. Loyalty Members To Dine In Its Exclusive Tiny-House Restaurant

The Tiny IHOP Dinner Series lets select MYHOP members enjoy pancakes inside the brand's smallest restaurant, which includes only one booth

Features How New Digital Tools Are Enhancing The Modern Camping Experience

Camping and wilderness apps are employing tech like AI and AR to help adventurers to get the most out of their time in the great outdoors, acting as expert guides and resources

Children Five Below Is Transforming Some Of Its Stores Into Esports Hubs

Discount retailer Five Below, which invested in eports infrastructure brand Nerd Street Gamers, will add gaming venues to its stores

Retail Audi's Holoride Technology Is Bringing VR Entertainment To Cars

While it might sound strange at first, Audi offshoot Holoride now allows passengers to experience VR that is influenced by a car's motions