Shopping app Dote unveiled a feature that allows influencers to host live-streamed interactive video shopping experiences. During a Shopping Party session, Dote influencers can share live video of themselves while browsing different products on the Dote app and interacting with fans in real time, conducting giveaways and polls. Influencers can shop from all 150 brands on the Dote platform or throw parties exclusively for a single brand through Dote’s ‘Sponsored Party’ program.
Moving beyond labels like genre and demographic to engage audiences in an age of ever-evolving identity
HitRecord is a media platform that allows artists to collaborate on creative projects, and earn money if their projects are sold. Users upload original pieces of art, such as songs, video games or short films, and invite other users to remix or edit their work. If a final product is sold, anyone who was involved in its creation receives a share of the proceeds based on the size of their contributions.
SoundCloud, a music streaming platform, offers independent creators a chance to monetize their music through its SoundCloud Premier program. Artists with at least 5,000 streams a month can join, and are able to then earn a share of the revenue generated by their music.
MashApp is a video-based social media platform that lets users interact with friends by exchanging video punchlines. Users record an opening video, which followers respond to via their own video clip, resulting in a collaborative mashup to be shared and viewed, and added to by other users within the app.
Bookstore chain Barnes & Noble released an app called Browsery to facilitate peer-to-peer recommendations. Users can engage with one another and ask questions, no matter how broad or specific, regarding books and what they're looking to read next. It also lets readers make a to-read list within the app.
Video-sharing platform YouTube introduced Super Stickers, animated graphics that fans can purchase during livestream videos. Sticker packs are available in a variety of languages and in a range of price points, from 99 cents to $50. In addition to the tiered membership subscriptions and Super Chat perks that fans pay to access, Stickers are the latest way YouTube and individual creators are generating income.
b8ta's co-founder and president Phillip Raub speaks with PSFK ahead of appearing at our retail conference to discuss the RaaS store and software provider's evolution over the years, touching on its Forum fashion & lifestyle experience, reinvention of Toys"R"Us, and role in a new decade of retail
Seven shifts tracked by PSFK reports that will continue to drive retail, CX and shopper experience innovation over the next decade.
Online retailer Zappos partnered with technology company Not Impossible Labs to create a unique musical experience for Deaf concert goers at the Life Is Beautiful concert in Las Vegas, Nevada. Vibrotextile technology turns music into vibrations, which allows the deaf person to feel the sounds rather than hear them. To create the full-body encompassing experience, the technology is attached to the body as a wearable chest harness, wristbands and ankle bands.
Theme park Sesame Place, based off the children’s show Sesame Street, is a Certified Autism Center that offers a special needs-friendly environment. The theme park curates an experience of acceptance and sensitivity with 80% of staff trained in autism awareness. The park is also equipped with noise-canceling headphones, sensory bead mazes and quiet rooms.
US professional football team the Eagles created an in-stadium sensory room to make those with autism feel accepted in public spaces. The space offers an escape from the visual and auditory stimulation of the stadium, offering sensory-overloaded fans kits with headphones, earplugs, sunglasses, weighted lap pads and toys to create a comfortable environment.
Sportswear brand Puma designed an AR app-based experience for the brand's new line of basketball shoes and the opening of its first North American flagship store in New York City. By using the brand's smartphone app to scan QR codes tagged on the display of the seven new sneakers, shoppers unlock playful content as well as the virtual brand mascot that they can take pictures with.