Entertainment

Automotive Atlanta's Mercedes-Benz Stadium Turns Its Athletes Into Interactive AR Avatars

Fans now have the chance to meet their favorite players, going on rides and locker room visits with virtual versions of Atlanta's athletes thanks to the auto brand's new tech

Advertising Join PSFK For Our Annual New York Retail Innovation Week Festival In January 2020

Get immersed in our city-wide festival that showcases the most creative and progressive thinking around retail and consumer experience innovation

Design Arcadia Earth Is An Environmental Wakeup Call Inside A Tech-Infused Art Installation

Arcadia Earth illustrates just how dire the climate crisis is—then helps visitors make an impact with actionable tips and curated products

Brand Activation & Immersion Louis Vuitton Invites Viewers Inside The Brand With New YouTube Channel

LV TV, the luxury house's YouTube channel, will pull back the curtain on the Louis Vuitton brand with celebrities, travel and history

Analysis How Brands Like Bumble Are Closing The Gap On Female Funding

Women—especially women of color—are given fewer opportunities to launch businesses, so these companies are investing in their success

Case Study Atelier Des Lumières Gallery Lights Up Paris By Inviting Visitors To Step Into Famous Artworks

Seminal pieces by Klimt and Van Gogh have been given digital updates for this Paris gallery, which projects art across gallery walls in immersive multisensory experiences

Entertainment Selfridges Unveils An In-Store Movie Theater, And Now Shoppers May Never Have To Leave

The iconic department store is encouraging customers to stay a while at its flagship location thanks to the addition of a luxury theater

Fashion & Apparel Hearst Autos Pop-Up Switches Gears For New York Fashion Week

NYFW isn't the likeliest place for an automotive activation, but editorial giant Hearst challenged expectations with a free, one-day pop-up

Innovation ARTECHOUSE Fuses Art And Technology In Breathtaking NYC Exhibition Space

With the opening of its first show, the brand-new ARTECHOUSE explores the nexus of art and tech through a truly immersive piece in Chelsea Market

Consumer Goods IKEA And Sonos Team Up For A Live Theater Experience Inspired By Sound

The Sound Affect takes London visitors through a five-room immersive experience that highlights the duo's speaker partnership

Retail Esqapes Is A VR-Powered Oasis That Reimagines The Spa Experience

Using high-end massage chairs and careful sensory cues, Esqapes is a Los Angeles-based spa that's working to incorporate VR into everyday wellness routines

Cafe & Restaurant Treat Yo' Self With A Visit To This 'Parks and Recreation' Themed Pop-Up Bar

A bar inspired by the NBC sitcom is popping up in Chicago, including bites from Sweetums and JJ's Diner

Interview How STIIIZY Is Elevating IRL Cannabis Retail With Art And Apparel

The brand's new flagship location is more than just a dispensary—it's a space designed to stand out from LA's other cannabis stores thanks to Instagram opps, rotating art and wearable merch

Fitness & Sport Sportswear Brand Fila Pops Up With A Community-Centered Museum In Brooklyn

The Williamsburg pop-up, marking the U.S. Open, honored Fila's first creative director with table tennis, paintable walls and freebies, forgoing sales and focusing on engaging the community