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Shoppable AR Lens Nudges Nicki Minaj Fans To Her Album Web Store

After experiencing the augmented reality lens, fans are directed to the musician's website where they can purchase her latest album and "Queen" necklace via the platform's shop button

Event

Special event centereon winning strategies for DTC retail

January 16, 2019 | New York City
Expert

Zia Daniell Wigder is the Chief Global Content Officer for Shoptalk, where she develops agendas, identifies innovative businesses and recruits speakers for new, large-scale retail and e-commerce conferences in the US and Europe.

Video

Youth advocate Sixto Cancel argues that we create software that’s healing, that teaches and helps young adults thrive

August 7, 2018

Ideas We Are Tracking

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