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Shoppable AR Lens Nudges Nicki Minaj Fans To Her Album Web Store

After experiencing the augmented reality lens, fans are directed to the musician's website where they can purchase her latest album and "Queen" necklace via the platform's shop button

Event

Special event centereon winning strategies for DTC retail

January 16, 2019 | New York City
Expert

Jessica Gray is the Marketing Director for VR World, the first and largest location-based cultural attraction for virtual, augmented and mixed reality in North America, with over 55 different VR experiences across three floors.

Video

Startup entrepreneur Alex Fine argues that while advertisers use sex to sell everything, platforms often censor anything having to do with female sexuality and pleasure

August 14, 2018

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