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Shoppable AR Lens Nudges Nicki Minaj Fans To Her Album Web Store

After experiencing the augmented reality lens, fans are directed to the musician's website where they can purchase her latest album and "Queen" necklace via the platform's shop button

Event

Special event centereon winning strategies for DTC retail

January 16, 2019 | New York City
Video

Customers want to connect with the people behind a premium product or brand so they can understand the product better, argues Adam Pritzker of Assembled Brands

August 17, 2018

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