Events

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Advertising Join PSFK For Our Annual New York Retail Innovation Week Festival In January 2020

Get immersed in our city-wide festival that showcases the most creative and progressive thinking around retail and consumer experience innovation

Events The PSFK Guide To New York Advertising Week 2019

Check out PSFK's curated list of must-see panels and speakers this NYAW for retail innovation and inspiration

Food & Beverage The PSFK Guide To Groceryshop 2019

Check out our picks for the most exciting sessions and speakers at Groceryshop, a four-day event that covers grocery and CPG innovation

Retail Vote For PSFK's Future Of Retail Presentation At SXSW 2020

PSFK is proud to announce that we're in the running to present our research at next year's SXSW festival in Austin, Texas

Cafe & Restaurant London Speakeasy Popup Immerses Guests In The Roaring '20s

Partygoers can enjoy a night of jazz, dancing and costumes at the Candlelight Club, a themed experience that changes its secret location per event

Analysis PSFK Visits New York State's Field + Supply Makers Craft Fair

We check out the small design firms, chefs and caterers who gather from Hudson Valley and the Catskills to set up stall

Children PSFK Tours The Wonder, New York City's Elevated Members' Club For Families

The founders of the design-led club explain how The Wonder goes beyond providing leisure, programming, and work spaces for kids and adults, enriching membership through choice brand partnerships and value-added services

Brand Activation & Immersion How Retailers Like Charlotte's Web Are De-Mystifying Cannabis Consumption With Edible Engagement

From PSFK's Infusing Cannabis & CBD Into The New Brand Experience report, here's how today's cannabis retailers are using food-related activations to familiarize consumers with the popular plant

Entertainment Donald Glover & Adidas Use Airdrop To Surprise Coachella Attendees With Free Sneakers

Randomly selected festival goers were air-dropped a pair of Adidas kicks, granted that they wore them for the rest of the event

Beauty Innovative & Immersive Activations That Are Winning At Coachella 2019

From instagrammable photo-ops to personalized frozen wine cocktails, PSFK highlights some of the innovative brand activations from 2019's Coachella festival

Gen Z Instagram Debuts First-Ever Coachella Activation With Experiential Playground

Dubbed 'Instagram Desert Chill,' the social media platform's branded house at Coachella featured exclusive access, customizable content and instagram-worthy designs

Packaging & Product Engagement AR-Enabled Bose Sunglasses Offer Coachella Guests Exclusive Content

Festival attendees can pair their Bose Frames with the Coachella app for access to real-time audio notifications and updates about the event

Fashion & Apparel Social Retail Platform Lets Fans Shop Live With Influencers

Mobile ecommerce app Dote recently launched a 'Shopping Party" feature, livestream interactive videos aimed at recreating the experience of shopping with friends where viewers can watch influencers browse apparel

Fitness & Sport Reebok's Loyalty Program Aims To Drive Engagement And Generate Insights

Reebok Unlocked will reward customers not just for purchases but also for brand interactions like social media sharing in efforts to encourage engagement and generate consumer insights