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Fashion & Apparel Artificial Intelligence

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Reaching Fashion & Beauty Shoppers At Home To Drive Them Along The Purchase Path

Wearable items like makeup and apparel can be tricky to buy online, which is why brands are implementing tools like virtual try-ons via mobile or augmented reality to help build consumer confidence in their purchases

Event

During a webinar on Wednesday, July 18 at 12pm EST, the PSFK research team will be presenting findings from our newest trends and innovation debrief, the Occasion-Based Marketing Debrief

July 18, 2018 | New York City
Expert

Robin Liss is the CEO and Co-Founder of Suvie, a company that is building a multi-zone cool to cook kitchen that makes 5 star meals with zero effort. Prior to creating Suvie, Liss was the President and CEO of Reviewed.com, a consumer electronics, technology and home appliance product review media brand, which she sold to USA Today in 2011. Her experience with Reviewed.com influences Liss' approach to making smart home products. Robin is a graduate of Tufts University with a BA in Political Science and Entrepreneurial Leadership; she also lectures at Tufts, teaching a New Media, New Politics research seminar.

Video

Bobby Jones, Chief Marketing Officer at Peace First and co-author of Good Is The New Cool, shares his guidelines for marketing to a new generation of socially conscious consumers

September 27, 2017

Ideas We Are Tracking

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