Fashion & Apparel Shopper Education & Assistance

Brand Activation & Immersion How Heritage Brands Are Maintaining Their Legacy Through Emotional Connection

In an excerpt from PSFK’s New York Retail Innovation Guide, top heritage brands in the city are connecting with consumers using immersive opportunities, exclusive offerings and purposeful collaborations in order to revitalize their legacy

Fashion & Apparel Intersport And Nike Target Runners In Training With Podcast Launch

This partnership aims to amplify commerce with content, recognizing trends in advertising, customer engagement and branding to offer runners engaging and supportive resources

Beauty Report Launch: PSFK’s Store Experience Design Debrief

Our latest report shows how retailers can design physical store experiences that drive engagement and sales in the digital age

Luxury Interview: How The RealReal Leverages Circular Luxury Apparel For A Sustainable Future

Ahead of his appearance at Shoptalk, The RealReal's head of omni-channel, Michael Groffenberger, caught up with PSFK to share his insights on the future of luxury consignment, as well as how consumers are increasingly turning to more sustainable, economic and eco-friendly options

Loyalty & Membership Retail Trends Playbook Excerpt: Understanding Evolving Shopper Expectations

As detailed in PSFK & Microsoft's 2020 Retail Trends Playbook, these four key trends help explain the evolution of shopper expectations today and how brands can meet them

Home QVC Fans Can Purchase Directly On Video-First Mobile App

Mimicking shoppable social media content, the network is offering an app feature that uses video content to inform viewers about products as well as let them purchase immediately

Consumer Goods Consumers Can Check Their Purchase's Carbon Footprint On Their Phone

Startup Ecoingot's tech aims to help empower consumers to manage their own environmental impact, enabling transparency by putting product details like the greenhouse gas or carbon emission on a smartphone app

Hotels, Hospitality & Travel How Department Stores Like Nordstrom Remain Relevant In The Digital Age

As detailed in PSFK’s 2019 New York Retail Innovation Guide, legacy department stores and innovative new retailers maintain their status as destinations in the age of ecommerce by offering immersive experiences and exclusive events

Delivery & Logistics PSFK Launches The Retail Trends Playbook 2020

In partnership with Microsoft, PSFK delivers best-in-class examples and strategies for executing intelligent retail with the aid of data-driven technologies

Retail How Brands Like Chanel Reinvent The Store To Make Luxury More Engaging

In the following excerpt from PSFK's 2019 New York Retail Innovation Guide, find out how luxury retailers from Gucci to Ralph Lauren are using digital integrations and immersive installations to communicate the brand’s heritage and craftsmanship and drive engagement

Shopper Education & Assistance Clarks Will Teach Kids Language And Literacy While Fitting Their Shoes

Helping drive foot traffic while promoting children's education, Clarks is the first retailer to implement a U.K. government initiative that helps kids learn language and social skills through interacting with trained store associates

Store Experience & Design Warby Parker Shoppers Can Try On Glasses In AR And Purchase Directly

Warby Parker’s innovative Virtual Try-On Tool lets glasses shoppers sample frames from the comfort of their phone, streamlining the in-app transaction by letting shoppers purchase immediately or add to a home trial kit

Fitness & Sport PSFK Tracker Proves Innovative Physical Retail Experiences Put Brands At The Top

Consumer sentiment analysis shows that retailers with leading-edge store designs are seen as most innovative

Packaging & Product Engagement Wanna Kicks Lets Shoppers Try On Sneakers In Augmented Reality

The AR platform lets customers browse and trial sneakers from various brands virtually, aiming to raise conversions and reduce returns by allowing anywhere pre-purchase previews