Fashion & Apparel Loyalty & Membership

Brand Activation & Immersion Retail Trends Playbook Excerpt: Understanding Evolving Shopper Expectations

As detailed in PSFK & Microsoft's 2020 Retail Trends Playbook, these four key trends help explain the evolution of shopper expectations today and how brands can meet them

Fashion & Apparel Apparel E-Tailer Lets Shoppers Create Bespoke Clothing In Real Time

eShakti is enhancing the personalization of its online cx with a tool that lets customers alter neckline, sleeve and hem length in real time

Delivery & Logistics PSFK Launches The Retail Trends Playbook 2020

In partnership with Microsoft, PSFK delivers best-in-class examples and strategies for executing intelligent retail with the aid of data-driven technologies

Home How Brands Like Chanel Reinvent The Store To Make Luxury More Engaging

In the following excerpt from PSFK's 2019 New York Retail Innovation Guide, find out how luxury retailers from Gucci to Ralph Lauren are using digital integrations and immersive installations to communicate the brand’s heritage and craftsmanship and drive engagement

Beauty PSFK Tracker Proves Innovative Physical Retail Experiences Put Brands At The Top

Consumer sentiment analysis shows that retailers with leading-edge store designs are seen as most innovative

Loyalty & Membership Retail Lab Featuring Startups Helps Malls Increase Foot Traffic

Business incubator 1776 offers new and digital-first retailers a membership package that includes business services, office space and a market to sell their wares, giving startups a chance for exposure while helping malls drive visits

Post Purchase Service & Support H&M London Concept Store Offers Thematic Ambiance And Product Sampling

A concept store in King’s Mall shopping center in Hammersmith, U.K. echoes H&M's promise to offer shoppers a higher quality, curated shopping experience as well as increase sustainability measures

Merchandising & Curation Rent The Runway Customers Can Shop Its Data-Driven Clothing Line

The rental site's own line is based on consumer data and created in collaboration with a team of designers like Jason Wu, enabling a tightly curated accessible collection that reflects consumer interests

Luxury Balmain Fans Can Livestream Its Fashion Shows In AR Via Mobile

The high-end apparel brand is implementing AR and VR capabilities in its namesake app, heightening accessibility and engagement with consumers in an age where luxury retail continues to redefine itself

Retail Net-A-Porter Introduces Exclusive Style Trial Program For Loyal Spenders

Net-A-Porter is rewarding top spenders as well as encouraging loyalty with Style Trial, letting customers order 30 items and try them for 30 days, charging only items kept and picking up returns

Events How Brands Like Lululemon Encourage Interaction With Collective Experiences

Digital and physical activations from festivals to book clubs bring fans closer to the brand, moving beyond product offerings to offer social events that foster engagement and drive awareness

Entertainment How Brands Like Peloton And NTWRK Build Community With Livestream Content

Platforms use interactive broadcasting to give their users an enhanced and participatory consumer experience

Automotive PSFK Tracker Shows How Purposeful Brands Won 2018 And Will Play 2019

Consumer sentiment analysis shows purpose-driven brands creating positive impact are seen as most innovative, by using their platforms to harness the power of global perspective through their local strategies

Entertainment How Publications Like Vanity Fair Are Using Paywalls To Provide Exclusive Access

Media publications encourage subscription purchasing  by offering in-depth and inciting content behind a paywall