Fashion & Apparel Packaging & Product Engagement

Fashion & Apparel Customers Can Scan Streetwear Brand's QR Labels For Supply Chain Info

Alyx provides blockchain tags in its apparel that detail their origin and authenticity, offering customers easy-to-access transparency

Loyalty & Membership Digital-Native Lingerie Brand Uses AI To Analyze Customer Reviews

Adore Me is applying analysis technology to mine its customer reviews for trends to inform brand and product development

Packaging & Product Engagement Marks & Spencer Aims To Reduce Returns With Fitting Technology

The U.K. retailer partnered with tech co Texel for 3D-scanning technology that lets mobile and store shoppers create digital avatars for perfect fits

Luxury Luxury E-Tailer Farfetch Gives Customers Credit For Used Handbags

The ecomm's 'Second Life' initiative will take consumers' used designer bags and give them money towards future purchases on its site

Delivery & Logistics Subscription Intimates Brand Encourages Consumers To Recycle Their Underwear

Knickey is encouraging sustainability by offering its subscribers the chance to trade in used intimate apparel for a free new pair

Brand Activation & Immersion Nike's One-Day Snapchat Release Gives World Cup Fans Exclusive Merch Access

Nike created a one-day-only Snapchat filter that let consumers virtually try on and swipe to purchase jerseys for the U.S. Women's Soccer team

Fitness & Sport Nike Fit Helps Sneaker Customers Find The Perfect Shoe Remotely

Nike is responding to a common consumer pain point of inconsistent shoe sizing with a mobile app customers can implement in-store or at home to scan their feet and assess ideal fit

Retail Toms Lets Customers Choose Which Causes Their Shoes Support

In addition to giving a pair for purchasing a pair, Toms customers can instead choose from one of five different causes to support

Entertainment NBCUniversal Pilots 'ShoppableTV' Feature That Directs Viewers To Ecommerce Sites

Viewers of NBCUniversal's networks like Bravo and NBC Sports can scan QR codes via mobile to shop from advertised brands directly

Merchandising & Curation How Brands Like Shinola Translate Customer Insight Into Real-Time Product Development

From PSFK's Shopper Data Debrief, here's how contemporary retailers are leveraging shopper opinions in real-time in order to refine their products and services

Design Interview: Women's Clothing Brand LIVELY On The Key To Modern Apparel Design

Ahead of her appearance on Anomaly's 'Designing for Modern Women' panel discussion, LIVELY's CEO and founder speaks to the importance of listening to its community of wearers and reflecting their needs in its design

Technology Soludos Shoes Uses AI To Incorporate Consumer Feedback Into Designs

The retailer is using AI to design wares in line with consumer preferences rather than simply following what's on trend

Shopper Education & Assistance Adidas Commits To Sustainability With 100% Recyclable Shoe

Called The Loop, the fully sustainable sneaker is part of the sportswear retailer's efforts to reduce shoe-making waste, designing a pair of kicks that are "made to be remade"

Children Walmart Launches Kids Subscription Clothing Box

To compete with ecommerce rivals, the retailer is collaborating with subscription service KIDBOX to offer children's apparel