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Fashion & Apparel Packaging & Storytelling

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How Brands Are Encouraging Customers To Reuse Packaging

With a third of U.S. trash coming from packaging waste, brands are launching special offers and experiences to motivate consumers to recycle and reuse

Event

During a webinar on Friday, June 22 at 12pm EST, the PSFK research team will be presenting findings from our newest trends and innovation debrief, the Shopper Marketing Debrief

June 22, 2018
Expert

Abigail Posner is the Head of Strategic Planning and Creative Effectiveness for Google. She launched, developed and leads a team of senior strategists inside Google's ZOO, a global creative thing tank partnering with agencies and marketers.

Video

Prison inmate turned fitness CEO Coss Marte discussed how he went from selling drugs on a street corner to running a company at Saks 5th Avenue, alongside racks of designer clothes and shoes.

September 27, 2017

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