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Fashion & Apparel Product Experience

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Reaching Fashion & Beauty Shoppers At Home To Drive Them Along The Purchase Path

Wearable items like makeup and apparel can be tricky to buy online, which is why brands are implementing tools like virtual try-ons via mobile or augmented reality to help build consumer confidence in their purchases

Event

During a webinar on Wednesday, July 18 at 12pm EST, the PSFK research team will be presenting findings from our newest trends and innovation debrief, the Occasion-Based Marketing Debrief

July 18, 2018 | New York City
Expert

Palmer Luckey is the founder of Oculus VR and inventor of the Oculus Rift, a consumer virtual reality headset. Prior to starting Oculus VR, Palmer attended California State University and worked as an engineer at the Mixed Reality Lab at the Institute for Creative Technologies focusing on developing cost-effective virtual reality.

Video

Marketing pioneer Scott Bedbury stresses the importance of transparency in a country that has fallen prey to “alternative facts”

September 27, 2017

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