Features

With the explosion of the influencer economy and the emergence of the consumer-as-creator, the entrepreneurial attitude and independent livelihood of Gen Zers and Millennials are giving rise to new ways for brands to reach consumers

In a retail landscape saturated with attempts at authenticity, what can set brands apart in the minds of these influential younger consumers? The ability to demonstrate realistic imperfection, be open to discussions of mental health and engage in activism without a veneer of false positivity

Get immersed in our city-wide festival that showcases the most creative and progressive thinking around retail and consumer experience innovation

By paying attention to trends with by-the-minute accuracy, these clothing brands change out their stock constantly to engage shoppers

From voice-activated robot baristas to interiors straight out of a comic book, these restaurants are changing the way people eat

With onsite cafés and racetracks, these Seoul-based automotive makers invite their customers to take in the full brand experience, providing surprising and dynamic ways to learn and shop

With computer vision and VR, these retailers are overhauling their previous merchandising strategies and analyzing data to improve placement

From beer-themed concept stores to indoor camping trailers, these makeup brands have turned Seoul into a must-visit beauty destination

Using state-of-the-art AR, VR and AI technology, brands like Walmart and Macy's are making the retail experience more personal and engaging

With a simple command, customers can now order food, drinks and even clothing from brands that have added support from voice assistants

Describing itself as a "fun and crazy" destination, Pierrot is a discount retailer that goes to great lengths for a unique in-store experience

By updating their pickup and delivery methods, retailers like Starbucks and Walgreens are making online shopping more convenient and easy

With interactive mirrors and dynamic displays, these brands are making sure their shoppers get completely unique experiences in stores

With the power of touchscreens, these brands are transforming their stores by providing key information while removing unnecessary product from the floor