Features

Analysis How Food Brands Like Nestlé Are Delivering On Consumers' Unique Tastes

With the power of big data and deep research, companies are now able to create food experiences that are optimized for each unique customer, leveraging accompanying fitness platforms, customized pairing recs and more

Advertising How Nike, Hims And More Are Using Branded Content To Connect With Consumers

Thanks to the podcast boom and the prevalence of YouTube, brands are taking the opportunity to explore new ways to educate and connect with audiences through media and more

Features On-Demand Support Is Transforming Customer Service At H&M, Walmart And More

Companies of every size are implementing on-demand support networks that are able to connect customers to human representatives instead of AI or bots

Brand Activation & Immersion Mylk Guys Is An Online Vegan Grocery Haven For Shoppers And Startups Alike

This vegan-certified online grocery store is a new platform that allows food startups to get their products noticed by hungry consumers

Design How Brands Like Pepsi And Kellogg's Use Intelligent Merchandising To Optimize Store Sales

Through AI and VR, tech-led merchandising tracks the way shoppers interact with products, improving the store experience and optimizing sales by stocking the rights items at the right place and time

Consumer Goods How Pepsi And Walgreens Are Bringing Digital Personalization To IRL Campaigns

Taking targeted advertising to the next level, Pepsi and Walgreens both launched tech-forward campaigns tailored to individual consumers in physical locations

Fashion & Apparel How Tech X Apparel Is Helping Brands Like Under Armour Personalize The Wearing Experience

With exclusive content and improved athletic tracking, apparel from retailers like Wrangler and Mammut is further immersing consumers in the brand experience

Cafe & Restaurant McDonald's Automated 'To Go' Concept Offers New Take On Take Out

Hoping to serve consumers even faster, the fast-food franchise debuted in London the first of its new restaurant formats serving only take-out and featuring a completely automated front of house

Children Rockets of Awesome Debuts An Immersive, Discovery-Driven Kids Popup In NYC

Moving from online to a physical store, the clothing brand's experimental pop-up is a haven for kids who want something more from shopping

Entertainment How CPG Names Like Pepsi And KIND Are Reimagining Storytelling With AR

Leading brands are stepping-up the storytelling game with immersive experiences that combine the history of the brand with AR

Customer Experience Journey From Pinterest To Amazon, Retailers Are Improving Apparel Shopping Through AI Personalization

Taking data from customers' searches and body types, the following brands and services have incorporated AI into the recommendation process, catering to every apparel shopper both online and off

Food & Beverage How Brands Like Whiskas Are Optimizing AI To Support Consumers' In-Moment Needs

Artificial intelligence technology is letting brands optimize their customer assistance and education at every point on the path to purchase, both in-store and at home

Case Study Inside The Ethical Online Marketplace That Helps Local Businesses Compete With Ecommerce

Small businesses can seem like they don't stand a chance against online shopping. But with an easy-to-use discovery site, curated online wholesale platform Faire is giving them a fighting chance

Innovation The Latest Apparel Names Revolutionizing Size Inclusivity

The fashion & apparel space has been moving to include and diversify, but has still left a lot to be desired. Here's how brands like Atoms and Good American are stepping it up to finally make better fits available to all and deliver on consumers' elevated expectations