Features

Analysis How These Companies Use Wellness To Transform End-Of-Life Care

By facilitating important conversations around death, these services are revolutionizing the way people think about getting older

Features How The Sharing Economy Is Making Camping More Social

Services like Airbnb and Tentrr are reimagining camping by making it easier to meet fellow enthusiasts and book one-of-a-kind experiences

Baby Boomers These Retirement Communities Are Reinventing Senior Living

Co-living spaces like Ollie and themed communities like Margaritaville are changing the face of retirement, providing a new standard of life for residents

Fitness & Sport How Retailers Like Amazon Use Tech To Enhance The Camping-Essentials Shopping Process

With tools like augmented reality and buying ahead, outdoor retailers and companies are creating digital and physical experiences that allow customers to preview gear and plan their trips

Brand Activation & Immersion These Brands Are Reimagining The Way Consumers Plan For Retirement

Planning for retirement is often a stressful process, but these brands are working to make it easier through outreach and planning tools

Health Alternative Wellness Isn't Just For Millennials—Here's How Cannabis Brands Are Catering To Boomers

Innovative brands are making alternative wellness available to all, and even designing special tools and offers for ailments specific to older consumers

Home How Voice Assistants Allow Seniors To Live Safely And Independently

A new slate of voice assistants designed for seniors gives peace of mind to both users as well as their caregivers and family members

Food & Beverage Seniors Are Transforming Their Diets With The Help Of Brands Like Danone

Not only do today's older consumers have particular nutritional needs—they also are demanding healthier options, and new offers from health-focused food and beverage companies are answering their request

Retail How Brands Like Rory Are Reimagining Aging Through A Wellness Lens

With support for aging bodies, these companies ensure that their customers can grow older in a healthy, positive way

Shopper Education & Assistance These Lifestyle Brands Are Transforming The Way Society Thinks About Aging

While the word aging often comes with stigmas, it is a natural process—now, these brands are working to normalize it and empower older consumers

Hotels, Hospitality & Travel Solo Seniors Can Now Find Adventure Partners Through Services Like The YMCA

Brands and services are empowering senior solo travelers with programs that match them with travel partners or groups, creating a safer environment and forming new friendships

Design Future Of Home+Living 2030: Common Grounds

In a decade, common spaces will take on important new meaning, providing places to meet, work, study, exercise and even use hallucinogens

Innovation How Brands Like Airbnb Are Offering Elevated Travel Experiences

As people age, they're more likely to have more free time and more money to spend—and travel brands are accordingly upping their high-end offers

Advertising Join PSFK For Our Annual New York Retail Innovation Week Festival In January 2020

Get immersed in our city-wide festival that showcases the most creative and progressive thinking around retail and consumer experience innovation