Banks, Insurance & Financial Services

Automotive PSFK Research Paper Launch: Elevating Public Spaces Through Tech-Enabled Experiences

How brands are leveraging technologies to maximize visitors’ experiences in public spaces and reimagining city life for modern urbanites

Banks, Insurance & Financial Services New Banking Service Allows International Students To Easily Manage Finances

North Loop caters directly to international students by allowing them to open accounts and apply for loans without a Social Security number

Case Study VeganNation Is A Digital Economy Poised To Unite Plant-Based Consumers Worldwide

The comprehensive online platform and marketplace offers social media, ecommerce and even its own form of cryptocurrency, building the infrastructure for a full-fledged digital vegan nation

Brand Activation & Immersion TD Bank Supports NYC Artists Through Manhattan Arts Center Partnership

The financial institution is showcasing its commitment to community by investing $1.5 million in a west-side arts center, increasing public accessibility to art and helping fund up-and-coming creators

Innovation This Mobile Experience Is On A Mission To Transform The Peer-To-Peer Payment Landscape

With a dedicated interest in user security, Mezu is a payment platform that aims to replicate the anonymous experience of paying in cash

Loyalty & Membership This Startup Simplifies Online Banking With A Focus On Saving

Moven is a banking alternative that helps consumers cut back on spending, while offering financial advice and a free savings account

Retail Apple's New Digital Credit Card Puts Consumer Security First

The tech giant is now venturing into banking with the Apple Card, an online-first credit card that's available to all of its U.S. users

Advertising What Mastercard's PRICELESS Restaurant Experience Says About The Future Of Brand Loyalty

PSFK visited Mastercard's new NYC restaurant and spoke to the brand's CMO about cultivating accessible brand loyalty for over-saturated consumers through immersive experiences

Cafe & Restaurant Mastercard's Culinary Venture Brings Top Global Restaurants To Foodies

Mastercard has taken three top restaurants from a variety of countries to give consumers an immersive global experience from home

Gen Z Zero On Designing A Debit-Style Credit Card Around Younger Consumers' Needs

Zero combines a credit card and checking account in one place, providing consumers benefits like a line of credit and cash back while keeping them accountable and pioneering the next generation of mobile banking with a streamlined, design-led user experience

Design Why Muses And Media Are Key To Reaching Gen Z

From defining an authentic brand muse to enabling on-demand accessibility across physical and digital touchpoints, here are three steps to align with the lifestyles of today's younger consumers

Post Purchase Service & Support ING Bank Introduces Branch Designs Meant To Feel Like Coming Home

The financial giant unveiled new branches in Spain, the Netherlands and Belgium that are designed to provide customers with the comforts of home, including living room-like waiting areas and places for kids to play

Shopper Education & Assistance Banking Customers Can Now Open An Account Using Just A Selfie

With the power of facial recognition AI software, bank NatWest allows its customers to open a bank account by snapping a picture

Fashion & Apparel Sezzle Reworks Shopper Credit & Purchasing

Sezzle's "buy now, pay later" solution promotes financial responsibility among younger consumers, empowering them to meet immediate purchasing needs without using credit.